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About the role
Key responsibilities & impact- Oversees and directs the sales efforts for multiple communities and products within Districts, Major Markets, Clusters and stand-alone communities.
- Manages one or more District Sales and Marketing Directors, Regional Sales and Marketing Managers or M3 Sales Leaders.
- Responsible and accountable for meeting and exceeding the occupancy and revenue goals while supporting operational policies.
- Provides management for the development and monitoring of marketing plans and budgets.
- Achieves and exceeds all occupancy and revenue goals.
- Coordinates sales planning and use of marketing budget dollars to create shared efficiencies in media.
- Assists in interviewing, hiring, training and coaching all marketing staff in the portfolio of communities they manage.
- Visits each community within district on a scheduled basis to partner with on-site marketing teams and Executive Directors.
- Conducts quality assurance calls on all selling marketing staff including business development calls and analyzes competitive data for community staff.
- Promotes Brookdale in a positive manner and sets the example for the company’s standards for excellence.
Requirements
What you’ll need- Bachelor's Degree in Marketing or related field from a four year college or university is required.
- Minimum of five to ten years’ experience in marketing/sales.
- Preferred experience is in senior living, healthcare or hospitality industry and a minimum of five years in a multi-community role with management responsibility.
- Frequent car travel requires the incumbent to possess and maintain a valid driver’s license.
- Ability to work some evenings/weekends and travel 70% of the time by air or car.
- Uses strong analytic skills and an in-depth understanding of the organization and the business in order to handle arising problems and issues.
- Experience with Customer Relationship Management software.
- Knowledge of principles and methods for showing, promoting, and selling products or services, including sales and marketing strategies and techniques and product demonstration.
- Must have a high degree of accuracy in all assignments, ability to work independently and manage time effectively.
- Must exhibit a high degree of initiative and creativity, good judgment, professional ethics and have excellent communication skills and the ability to motivate and develop staff within all product lines and positions.
- Must possess strong management skills to work effectively as a team with operations partners and other functional areas.
Benefits
Comp & perks- Medical, Dental, Vision insurance
- 401(k)
- Associate assistance program
- Employee discounts
- Referral program
- Early access to earned wages for hourly associates (outside of CA)
- Optional voluntary benefits including ID theft protection and pet insurance
- Paid Time Off
- Paid holidays
- Company provided life insurance
- Adoption benefit
- Disability (short and long term)
- Flexible Spending Accounts
- Health Savings Account
- Optional life and dependent life insurance
- Optional voluntary benefits including accident, critical illness and hospital indemnity Insurance, and legal plan
- Tuition reimbursement
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
marketingsalescustomer relationship managementbudget managementdata analysisoccupancy goalsrevenue goalsmarketing strategiesproduct demonstrationmulti-community management
Soft Skills
analytical skillscommunication skillsinitiativecreativityjudgmentprofessional ethicstime managementteamworkstaff developmentleadership
Certifications
Bachelor's Degree in Marketingvalid driver's license