Marketing Operations Lead
Bromcom
full-time
Posted on:
Location Type: Hybrid
Location: Bromley • 🇬🇧 United Kingdom
Visit company websiteSalary
💰 £50,000 - £58,000 per year
Job Level
Senior
About the role
- Lead the data-cleanse and enrichment programme, linking schools, MATs, and local authorities with unique IDs.
- Manage CRM governance (Dynamics 365): field definitions, duplicates, record ownership, and source tagging.
- Build and maintain marketing segmentation lists for campaigns and outbound activity.
- Support inbound enquiry tracking — defining categories, ensuring leads are logged and routed correctly.
- Collaborate with the internal BI team to ensure data feeds and field mappings align with Power BI dashboards.
- Integrate external datasets (DfE, Census, Ofsted) and qualitative insights from Voice of the Schools to fill gaps and add contextual intelligence.
- Document processes, train teams, and champion data quality across the commercial function.
- Prepare the systems and data structure for future marketing automation (ClickDimensions workflows, nurture readiness).
Requirements
- Strong knowledge of Dynamics 365 CRM (or equivalent)
- Proven experience in marketing or sales data management
- Hands-on ability to clean, enrich, and maintain datasets
- Understanding of marketing segmentation and GDPR principles
- Advanced Excel / Power Query skills
- Detail-driven, organised, and collaborative working style
- Experience with public-sector or education datasets (DfE, Ofsted, Census)
- Familiarity with marketing automation tools (ClickDimensions, HubSpot, Eloqua)
- Process mapping or light project-management experience
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
data cleansingdata enrichmentmarketing segmentationGDPR principlesExcelPower Queryprocess mappingproject management
Soft skills
detail-drivenorganisedcollaborative