Customer Success Agent
Patronus Group
CRM Manager
Broke+Schön
full-time
Posted on:
Location Type: Hybrid
Location: Berlin • 🇩🇪 Germany
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Development, maintenance and restructuring of the existing CRM setup in Klaviyo (including flows, segmentation, triggers, automations)
- Design, planning and execution of cross-channel CRM campaigns (email, SMS, push, loyalty, postcard actions)
- Building a customer lifecycle framework from onboarding to re-activation
- Conducting A/B tests, performance analyses and deriving data-driven recommendations
- Continuous optimization of KPI-driven campaigns (open rate, CTR, CVR, unsubscribe rate, CLV, repeat purchase rate)
- Close collaboration with Design & Content for the creative implementation of newsletters and automations
- Management of CRM-related budgets, incentives and loyalty programs
- Ensuring data quality, GDPR compliance and tracking (e.g., via UTM, Shopify, Klaviyo Analytics)
- Reporting and presenting results to management and the marketing team
Requirements
- 3+ years of experience in CRM, email marketing or retention marketing (ideally in e-commerce / fashion / lifestyle)
- Deep knowledge of Klaviyo (flows, segmentation, automations) and Shopify integration
- Experience with data analysis, segmentation, CLV evaluation and performance reporting
- Technical understanding of tracking, UTM parameters and data flows between CRM, shop and analytics
- A strong sense of design, brand aesthetics and tone of voice – you can identify what resonates with our target audience
- Hands-on mentality: you don’t just plan strategies, you implement them directly in the tool
- Structured, independent working style, combined with creativity and a strong affinity for numbers
- Experience with loyalty, retention or re-engagement campaigns (bonus programs, vouchers, etc.) is a plus
Benefits
- Up to 40% employee discount on our product range
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
CRMemail marketingretention marketingdata analysissegmentationA/B testingKPI optimizationperformance reportingcustomer lifecycle frameworkGDPR compliance
Soft skills
creativitystructured working styleindependent working stylehands-on mentalitystrong affinity for numbersdesign sensebrand aestheticscommunicationcollaborationpresentation skills
