Marketing Director, Digital Assets, Tokenization

Broadridge

Marketing Director responsible for driving marketing initiatives in digital assets and tokenization for Broadridge. Leading market positioning and communications while collaborating across product, strategy, and sales teams.

Posted 5/27/2026full-timeNew York City • New York • 🇺🇸 United StatesLead💰 $140,000 - $160,000 per yearWebsite

About the role

Key responsibilities & impact

Bring a strong understanding and point of view on the tokenization landscape, including client needs, adoption barriers, ecosystem developments, regulatory shifts, and competitive positioning.
Conduct and synthesize market, customer, and competitor research to inform messaging, launches, and strategic decisions.
Serve as the voice of the market and customer in cross-functional planning.
Help create thought leadership platforms, executive narratives, white papers, speaking topics, and market-facing content that position Broadridge as a trusted authority.
Develop messaging to represent Broadridge’s expanding digital assets and tokenization-related capabilities — at an enterprise level and for key business and client segments.
Translate technical product capabilities into clear, compelling, and audience-specific messaging for executives, practitioners, sales teams, analysts, and media.
Build and maintain messaging frameworks by buyer, segment, use case, and market need.
Ensure go-to-market efforts are aligned with business objectives, market demand, and sales priorities.
Equip sales and client-facing teams with the messaging, content, and tools needed to engage buyers effectively.

Requirements

What you’ll need

5+ years of experience in marketing and communications roles in financial services
Understanding of digital assets, tokenization, blockchain-based market infrastructure, or related market modernization themes
Demonstrated ability to create compelling messaging and communications for complex B2B or enterprise solutions
Experience partnering closely with product, sales, strategy, and executive leadership
Strong written and verbal executive communication and presentation skills
Proven ability to lead in a highly matrixed organization and influence senior stakeholders
Experience supporting launches, sales enablement, and external thought leadership

Benefits

Comp & perks

Bonus Eligible 📊 Check your resume score for this job Improve your chances of getting an interview by checking your resume score before you apply. Check Resume Score

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

market researchcustomer researchcompetitor researchmessaging developmentcontent creationB2B communicationssales enablementthought leadershipexecutive narrativesdigital assets

Soft Skills

strong written communicationstrong verbal communicationpresentation skillsinfluencing skillscross-functional collaborationstrategic thinkingleadershipclient engagementadaptabilityproblem-solving