Account Based Marketing Manager
Broadcom
full-time
Posted on:
Location Type: Office
Location: Durham • California • Massachusetts • United States
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Salary
💰 $123,800 - $220,000 per year
About the role
- Own the Campaign Lifecycle: Drive end-to-end ABM campaign development and execution
- Be a Cross-Functional Leader: Partner closely with Product Marketing, Creative, and Digital Channel leads
- Creation of High-Impact Assets: Assist in building and test compelling campaign deliverables
- Ensure Operational Excellence: Manage and communicate a clear campaigns calendar
- Focus on ROI: Track and optimize campaigns to ensure high ROI
- Leverage Data for Growth: Report on defined KPIs in real-time and optimize programs
- Manage Creative Partners: Oversee external creative agencies to deliver high-quality design assets
Requirements
- 12+ years of related marketing experience
- Minimum of 2 years dedicated to Account Based Marketing (ABM)
- A Bachelor’s degree in Engineering, with a concentration in Marketing or a related field preferred
- Expert knowledge of marketing campaign best practices
- Exceptional project management skills
- Highly organized, process-oriented, self-directed, and resourceful
- Excellent writing, editing, communication, and presentation skills
- Knowledge and experience using LinkedIn as a B2B channel is a huge plus
Benefits
- Medical, dental and vision plans
- 401(K) participation including company matching
- Employee Stock Purchase Program (ESPP)
- Employee Assistance Program (EAP)
- Company paid holidays
- Paid sick leave and vacation time
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Account Based Marketingmarketing campaign best practicesKPI reportingcampaign optimizationproject management
Soft Skills
cross-functional leadershiporganizational skillsself-directedresourcefulnesscommunication skills