Local & Digital Marketing Associate

British Swim School

Local & Digital Marketing Associate at British Swim School managing community-based marketing and digital campaigns for brand visibility and lead generation.

Posted 5/2/2026part-timeBay Area • California • 🇺🇸 United StatesJuniorMid-Level💰 $25 - $30 per hourWebsite

About the role

Key responsibilities & impact

Plan and coordinate local marketing initiatives, events, and outreach efforts that increase brand awareness and generate leads
Build and maintain partnerships with schools, parent groups, PTAs, local businesses, community organizations, and other referral sources
Represent British Swim School at local events, networking opportunities, community functions, and promotional activities
Identify opportunities for grassroots marketing, sponsorships, brand collaborations, and local visibility
Help execute local promotions and community campaigns that align with enrollment goals and seasonal priorities
Manage the creation, coordination, and execution of digital marketing campaigns across email, SMS, website, and social media
Write and edit marketing copy for campaigns, ads, landing pages, promotional messages, and customer-facing communications
Coordinate campaign calendars, creative assets, approvals, and launch timelines across multiple channels
Support campaign execution with digital marketing and advertising partners to ensure campaigns are set up correctly and launched on time
Work with corporate website partners and digital vendors to update website content, promotions, landing pages, and key messaging
Assist with social media planning, content coordination, publishing schedules, and brand consistency
Serve as a key point of contact for local marketing execution with corporate support teams and external marketing partners
Manage relationships and communication with website vendors, digital spend partners, social media partners, and other marketing service providers
Submit requests, track deliverables, follow up on timelines, and ensure projects move forward efficiently
Help maintain consistency between local promotions, national branding, website messaging, and digital campaign execution
Track campaign results across email, SMS, paid digital, website, social media, and local marketing initiatives
Monitor and analyze key performance metrics such as leads, conversions, traffic, engagement, cost per lead, and ROI
Provide regular reports and insights on campaign performance, marketing spend, and areas for improvement
Use data to recommend optimizations to messaging, audience targeting, channel performance, and local outreach efforts
Help ensure campaigns and marketing efforts are aligned with business goals and enrollment targets

Requirements

What you’ll need

2+ years of experience in marketing, preferably in a role that includes both local/community marketing and digital marketing execution
Bachelor degree Required
Strong experience managing marketing campaigns across multiple channels
Experience with email marketing, SMS campaigns, website updates, social media coordination, and digital ad support
Strong copywriting and communication skills with the ability to create clear, compelling marketing messages
Ability to manage multiple projects, vendors, deadlines, and campaign timelines at once
Comfortable analyzing performance data and translating results into action
Strong organizational skills and attention to detail
Experience working with outside partners, agencies, or corporate support teams preferred
Passion for community engagement, customer experience, and mission-driven marketing
Passion for water safety, swimming, and community engagement.

Benefits

Comp & perks

Employee discounts
Flexible schedule
Paid time off

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

digital marketingemail marketingSMS campaignscopywritingcampaign managementdata analysisperformance metricslocal marketingcommunity marketingsocial media coordination

Soft Skills

communication skillsorganizational skillsattention to detailproject managementrelationship managementtime managementanalytical skillscreativitycollaborationcustomer experience

Certifications

Bachelor's degreedigital marketing certificationemail marketing certificationsocial media marketing certificationanalytics certificationproject management certificationcontent marketing certificationcommunity engagement certificationcopywriting certificationSEO certification