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Senior Local Marketing Manager
Bristol Myers SquibbDevelop regional brand strategies and execute promotional plans at Bristol Myers Squibb. Collaborating with regional teams to identify business opportunities and monitor promotional spending.
About the role
Key responsibilities & impact- develop regional brand strategies and annual promoting plans
- identify regional business opportunities and potential trends
- roll out product knowledge training for sales force
- lead engagement plan and conduct direct communication with regional TLs
- execute regional-wide standalone activities and promotional activities
- monitor regional promotional spending with Regional Sales Manager
- control annual brand A&P with accurate monthly phasing
- contribute to key stakeholders engagement plan
Requirements
What you’ll need- develop regional brand strategies and annual promoting plans
- identifies regional business opportunities and potential trend through sales data and other BI data interpretation
- rolls out product knowledge training for regional sales force
- lead engagement plan and conducts direct communication with regional TLs and speakers
- creation and execution of regional-wide standalone activities, work closely with key committees and lead promotional activities on 3rd party annual meetings
- works with Regional Sales Manager to plan and monitor regional promotional spending
- control annual brand A&P with accurate monthly phasing
- contribute to regional access key stakeholders engagement plan with resource consolidation
Benefits
Comp & perks- competitive benefits
- services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
brand strategy developmentpromotional planningdata interpretationproduct knowledge trainingbudget controlstakeholder engagementactivity executionsales data analysisbusiness opportunity identificationresource consolidation
Soft Skills
leadershipcommunicationcollaborationengagement planningorganizational skills