Director

• Develop and execute a global strategy for third-party NPP data integration, standardization, and governance to support scalable and trusted omnichannel reporting and analytics.
• Define and socialize the measurement roadmap, prioritizing investments in AI, GenAI, and agentic analytics solutions for core and emerging markets.
• Provide thought leadership on leveraging AI, machine learning, and generative AI to transform commercial data, measurement, and reporting practices.
• Oversee the design and implementation of industry-leading data management frameworks for third-party NPP feeds, ensuring accuracy, quality, and consistency across all reporting and dashboards.
• Set and enforce standards for REQ definitions, data tagging (brand, indication, placement), and business rules to address data irregularities and drive trust in omnichannel insights delivery.
• Collaborate with global data and technology teams to operationalize weekly data refreshes and source-of-truth standards for all NPP and PP sources.
• Lead the development of unified, AI-powered omnichannel dashboards and measurement frameworks that deliver actionable insights to Commercial, Medical, Field, and Omnichannel teams.
• Design and enable interactive analytics platforms for campaign planning, optimization, and post-campaign reviews, embedding curated recommendations and real-time alerting.
• Guide development and deployment of agentic analytics solutions, including measurement & insights agents.
• Oversee the design and implementation of advanced analytics agents.
• Partner with IT, external partners and brand teams to deliver rapid innovation, robust POCs, and scalable solutions across the portfolio.
• Mentor and develop a high-performing analytics team in the GCC, fostering continuous learning, agile ways of working, and a culture of innovation and impact.
• Build strong cross-functional relationships with Commercialization, Insights, Data Science, Brand, and Technology leaders to ensure tight alignment of analytics initiatives with strategic business objectives.
• Champion the adoption of omnichannel measurement and AI-driven insights across the organization, embedding best practices and driving continuous improvement.

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