Sales Operations Leader

Brink’s Inc

Sales Operations Leader for Brink's overseeing sales operations excellence across Europe. Involves strategy, planning, execution, and collaboration with local commercial teams.

Posted 4/29/2026full-timeUtrecht • 🇳🇱 NetherlandsSeniorWebsite

About the role

Key responsibilities & impact

Reporting into the Senior Vice President Commercial Europe in this pivotal role the Sales Operations Leader Europe is responsible for the design, governance, and execution of sales operations across the cash business (CIT, AMS, DRS) for the European Market.
Ensure local commercial teams are structured, capable, enabled, and equipped with the right tools, data, processes, and incentives to accelerate growth, improve productivity, and deliver consistent results.
Drive the annual and multi-year sales planning cycle, aligning with global and regional growth priorities.
Support market segmentation, coverage models, and optimal headcount allocation across the Market.
Establish sales targets, quotas, and KPIs at regional, country, and account level.
Partner with finance and regional leadership to ensure accurate forecasting and pipeline visibility.
Leverage global Sales capability assessment and development programs to build DRS, AMS and general sales capability across our salesforce.
Input to sales talent review processes to ensure we continue to improve sales capabilities across the region.
Design and enforce standardized sales processes across lead generation, qualification, proposal, and closing.
Oversee adoption and optimization of CRM and digital sales tools, ensuring data quality and usability.
Build and maintain playbooks, pricing guidelines, and bid management frameworks aligned with global standards.
Enable commercial excellence through training, onboarding, and capability development programs.
Develop and manage dashboards and reporting frameworks for KPIs including revenue growth, pipeline health, win rates, price realization, and customer retention.
Conduct sales productivity and efficiency analyses; recommend corrective actions.
Design and administer sales incentive frameworks with global Total Rewards team and global Sales Acceleration team, ensuring alignment with KPIs and differentiation by role.

Requirements

What you’ll need

10+ years of experience in a combination of sales operations, commercial excellence and business operations within a B2B environment in financial services, logistics, or related industries
Proven track record in salesforce design, segmentation, and incentive management
Expertise in CRM systems, data analytics, and reporting tools
Strong stakeholder management and influencing skills across matrixed organizations including experience of partnering with Regional Leadership teams, Sales Directors, Global & European Marketing teams, FP&A, Salesforce Product & Development
Experience working across global markets; cultural adaptability is critical.
Fluent in English; additional regional languages a plus.

Benefits

Comp & perks

Professional development opportunities
Flexible work arrangements

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

sales operationssales planningmarket segmentationsales targetsKPI developmentsales capability assessmentsales process designsales incentive managementdata analyticsreporting frameworks

Soft Skills

stakeholder managementinfluencing skillscultural adaptabilitytraining and onboardingcapability development