Bring! - #1 Shoppinglist in Europe

Marketing Automation Specialist

Bring! - #1 Shoppinglist in Europe

full-time

Posted on:

Location Type: Hybrid

Location: Zürich • 🇨🇭 Switzerland

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Job Level

Mid-LevelSenior

Tech Stack

SQL

About the role

  • Develop, implement and scale automated user journeys (onboarding, activation, engagement, retention, winback) on our user engagement platform
  • Build and maintain multi-stage cross-channel campaigns (email, push, in-app, etc.), including A/B testing of subject lines, layouts, journeys, triggers and send times
  • Define clear audiences and triggers based on user behavior, segments and attributes, and evolve segmentation logic
  • Plan, execute and report on user engagement campaigns, including content creation
  • Use user events, value scores, attribution data and audiences for personalized communication
  • Interpret CRM and lifecycle metrics in collaboration with B2C Marketing and Product, and derive concrete optimization opportunities and actionable recommendations
  • Maintain the CRM infrastructure and collaborate with Data/Engineering on events, attributes and integrations, ensuring a structured setup across apps and markets (e.g. naming conventions, templates, etc.)

Requirements

  • You are a marketing enthusiast with user-centered thinking and the ability to translate needs into relevant messages.
  • You enjoy testing, learning and continuous optimization and are always looking for new ways to strengthen user engagement and retention.
  • You value a proactive working style and ownership of your journeys — and you also enjoy working in a team and collaborating cross-functionally.
  • Strong analytical skills and experience working with data (e.g. Amplitude, GA4, Looker) are an advantage for this role.
  • At least 3 years of experience in CRM, lifecycle marketing or marketing automation
  • Very good knowledge of a modern CRM tool (e.g. Braze, Klaviyo, HubSpot, SFMC)
  • Creativity in designing campaigns & journeys
  • Strong skills and experience in creating compelling copy and attractive visuals (e.g. Canva, Adobe Creative Suite, etc.)
  • Excellent communication skills in German and English and strong project management skills
  • Experience in the app industry or e-commerce is a nice-to-have
  • Basic understanding of HTML/CSS for email templates is a plus
  • Ideally, knowledge of SQL or data modeling
Benefits
  • A young, dynamic company with room to take initiative and shape your role for all employees
  • Flexible working hours with remote work options and cool offices in Zurich, Basel and Berlin
  • Regular team and company events and a culture that actively promotes team spirit — because only together 👩‍🚀👨‍🚀 can we reach for the stars ✨
  • Sustainability matters to us: eco-friendly 🍃 mobility options, including a subsidized public transport pass (Half-Fare Card) 🚆
  • Many other benefits: 25 days of vacation + a day off on your birthday 🎂, the best barista coffee ☕ around, various snacks 🍫, modern hardware 💻, home office allowances, and more.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
CRMlifecycle marketingmarketing automationA/B testingdata analysisHTMLCSSSQLdata modelingcontent creation
Soft skills
user-centered thinkinganalytical skillscreativitycommunication skillsproject managementproactive working styleownershipcollaborationtesting and learningcontinuous optimization