Salary
💰 $125,000 - $130,000 per year
About the role
- Architect, build, and deploy server-side GTM solutions for scalable, privacy-compliant data collection.
- Develop advanced GA4/GTM tracking setups, including custom HTML/JavaScript tags, dynamic dataLayer schema, and reusable GTM templates.
- Implement robust integrations for Shopify, eCommerce platforms, CDPs, CRM systems, and marketing APIs.
- Manage and optimize GitHub/GitLab workflows for GA HUB version control and CI/CD deployments.
- Utilize the GA4 Measurement Protocol and Admin API to programmatically update GA4 and GTM configurations in bulk.
- Integrate GTM with cookie consent management systems including Transcend and OneTrust.
- Ensure tagging and tracking adhere to GDPR, CCPA, and other privacy regulations.
- Create reusable, documented GTM templates and custom scripts with unit testing.
- Optimize tracking performance to reduce site impact.
- Debug complex front-end issues involving asynchronous data, SPA routing, and API-based events.
- Partner with the Senior Data & Analytics Tech Lead to deliver the analytics roadmap without technical bottlenecks.
- Provide advanced technical mentorship to junior GTM developers.
- Collaborate with Label, Reporting, Marketing, Paid Media, and Data Engineering teams to ensure smooth technical delivery.
Requirements
- 8+ years in web development, analytics engineering, or tagging architecture roles.
- Expert-level GA4 and GTM (client-side and server-side) implementation experience.
- Strong JavaScript, HTML, CSS, and GTM custom template development.
- Proven experience with Git/GitHub workflows and CI/CD pipelines.
- Advanced debugging skills (Chrome DevTools, Omnibug, Observe Point, network inspection).
- Hands-on experience integrating Shopify tracking and cookie consent frameworks (Transcend, OneTrust).
- Practical use of GA4 Measurement Protocol and Admin API for automation at scale.
- Experience with multi-brand or multi-region analytics infrastructures.
- Familiarity with the music, media, or entertainment industry.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
GA4GTMJavaScriptHTMLCSSGitCI/CDdebuggingdataLayerAPI
Soft skills
technical mentorshipcollaborationproblem-solvingcommunicationleadership