Brilliant Earth

Community Manager

Brilliant Earth

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇺🇸 United States

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Job Level

Mid-LevelSenior

About the role

  • Define, develop, lead, and execute a comprehensive Reddit strategy aligned with Brilliant Earth's brand positioning and business objectives
  • Identify key subreddits and communities where our target audiences engage (engagement rings, bridal, jewelry, etc.)
  • Create content calendars and engagement frameworks that balance brand building, digital objectives, with community value
  • Monitor, analyze, and share Reddit trends, competitive activity, and emerging conversations relevant to the jewelry, engagement rings, and other relevant categories
  • Actively participate in relevant subreddit communities as an advocate for the brand and trusted voice within the community
  • Guide and moderate discussions in both branded and unbranded subreddits
  • Respond to mentions, questions, and concerns about Brilliant Earth with authenticity and transparency
  • Build relationships with subreddit moderators and influential community members and leverage those relationships in supporting the channel strategy
  • Identify opportunities to drive positive sentiment and achieve objectives. For example - AMAs, expert contributions, and educational content
  • Drive initiatives that improve brand perception and contribute to positive SERP results and LLM training data
  • Monitor and manage brand mentions and track sentiment across subreddits and users
  • Manage crisis situations and both positive and negative feedback
  • Create playbooks for handling common scenarios (competitor comparisons, pricing questions, ethical sourcing inquiries)
  • Track key metrics including sentiment analysis, engagement rates, mention volume, and referral traffic
  • Analyze the impact of Reddit activity on search visibility, brand awareness, and consideration
  • Provide regular reporting on community health, brand sentiment trends, and program ROI
  • Continuously optimize strategy based on performance data and community feedback
  • Partner with Brand, Digital, Merch, Customer Service, and Retail teams to ensure brand consistency
  • Collaborate with Brand, Content, Customer Service, and SEO teams to inform content strategy based on Reddit insights
  • Work with Customer Service to address product or service issues that surface on Reddit
  • Share competitive intelligence and customer insights with relevant stakeholders

Requirements

  • Required 3-5 years of community management experience, with at least 2 years focused specifically on Reddit in a role that is defining and driving Reddit strategy
  • Deep understanding of Reddit culture, etiquette, and community dynamics across various subreddits
  • Proven track record of building authentic brand presence on Reddit without appearing overly promotional
  • Experience managing brand reputation and handling sensitive or negative conversations within social platforms Reddit or Discord
  • Strong writing skills with ability to adapt tone for different communities and situations
  • Data-driven mindset with experience tracking sentiment, engagement, and business impact
  • Understanding of how social signals impact SEO, search visibility, and brand perception
  • Ability to work independently and make strategic decisions in real-time
  • Passion for ethical consumption, sustainability, or luxury retail (jewelry experience a plus)
Benefits
  • Career Growth . We want to see you sparkle! Through regular 1-1’s with your manager, a variety of training opportunities, and an annual 360 review process for all employees, our leaders are dedicated to creating clear pathways for growth.
  • Diverse, mission-minded team . We were founded to cultivate a more transparent, sustainable, compassionate, & inclusive jewelry industry.
  • Lifestyle Spending Account . At Brilliant Earth, we're committed to your well-being. Enjoy company reimbursements for eligible wellness expenses, such as gym memberships, massage, counseling, and more!
  • Continued Education. Company-sponsored learning in leadership, professional skills, diversity & inclusion, and access to tuition reimbursement for role-specific trainings.
  • Employee Discounts. As an employee at Brilliant Earth, you’ll receive a generous discount on our jewelry.
  • Mental Wellness Perks. We offer access to mental health resources, such as self-care apps and seminars. Our Employee Assistance program offers 24/7 access to counseling!
  • Giving Back and Volunteer Opportunities. In addition to our giving back programs, our teams support local initiatives and spend time together by volunteering.
  • Medical, Dental, and Vision. We offer multiple plans to choose from, including a $0 monthly premium option for employee health insurance and employer HSA contributions. Insurance kicks in on the first day of your 2nd month!
  • 401k match . We know that saving for the future is important. That's why we offer a generous 401k match.
  • Open PTO Policy . We know it’s important to recharge and relax.
  • Parental Leave. We aim to support our growing families. Employees can utilize our paid parental leave to bond and care for their new additions.
  • Disability and Life insurance. 100% employer-paid.
  • Pre-Tax Commuter Benefits.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
community managementReddit strategysentiment analysisengagement metricscontent creationdata analysisbrand reputation managementcrisis managementSEO impact analysiscontent calendar development
Soft skills
strong writing skillsstrategic decision-makingrelationship buildingauthentic communicationadaptabilityindependencecommunity engagementmoderation skillstransparencypassion for ethical consumption