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Senior Analyst, GTM Intelligence
brightwheelSenior Analyst analyzing GTM intelligence for Brightwheel, the leading early ed platform. Deploying lead scoring models and automating analytical workflows for strategic decisions.
Tech Stack
Tools & technologiesAmazon RedshiftBigQuerySQL
About the role
Key responsibilities & impact- Design and deploy a lead scoring model using high-intent product, behavioral, and firmographic signals — working from data in Redshift, Salesforce, Gong, and Clay.
- Build and maintain lead routing and distribution logic across inbound and outbound channels using LeanData and Salesforce, including guardrails, alerting, and monitoring.
- Automate recurring analytical workflows — distribution checks, connect rate diagnostics, closed-loss tagging, resting period analysis — so they run without manual intervention.
- Use AI tools (Claude, Gong transcript analysis, NLP pipelines) to extract signal from sales interactions at scale and surface actionable insights to Sales leadership.
- Partner with Sales, Marketing, and RevOps to define ICP, improve lead quality, and translate analytical output into operational and strategic decisions.
- Build and maintain the knowledge infrastructure (routing logic documentation, signal dictionaries, model documentation) so the team's work is institutional, not individual.
Requirements
What you’ll need- 3–5 years of analytical or operations experience in SaaS Sales Ops, RevOps, GTM Engineering, or a comparable function.
- Strong experience with Salesforce: you know where data is stored, how objects work, and you have a POV on how systems should be structured.
- Strong SQL skills; hands-on experience with Redshift, BigQuery, Snowflake, or equivalent data warehouse.
- Familiarity with lead routing and distribution tooling (LeanData, Salesforce routing rules, ChiliPiper, or similar).
- Demonstrated AI fluency: you use AI to build repeatable, automated workflows — not just to draft emails or summarize documents. You should be able to describe a workflow you've built that runs without you touching it.
- Experience building or contributing to a lead scoring model, prioritization framework, or comparable rules-based or statistical system.
- Clear written communication; ability to present complex analytical work to VP-level stakeholders concisely.
Benefits
Comp & perks- Health insurance
- 401(k) matching
- Flexible work hours
- Paid time off
- Professional development opportunities
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
SQLlead scoring modelanalytical workflowsNLP pipelinesdata analysisstatistical systemsautomated workflowsdata warehousingbehavioral signalsfirmographic signals
Soft Skills
clear written communicationpresentation skillscollaborationstrategic decision-makingoperational decision-making