Lifecycle & Campaign Marketing Manager

brightwheel

Lifecycle & Campaign Marketing Manager at Brightwheel, focused on strategizing and executing lifecycle marketing campaigns across prospects and customers. Leading efforts in crafting compelling messaging and optimizing performance metrics.

Posted 5/11/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSenior💰 $77,000 - $120,000 per yearWebsite

About the role

Key responsibilities & impact

Own campaign strategy across the prospect and customer lifecycle — seasonal programs, reengagement, upsell, and pipeline support
Develop campaign concepts, write or direct copy, and build the creative from brief to send
Design and maintain a structured testing agenda that produces documented learnings and drives real change
Partner with PMM to translate messaging frameworks into lifecycle campaigns, and close the loop so campaigns inform strategy
Work alongside the Lifecycle Marketing Manager to build a complementary, full-funnel lifecycle engine

Requirements

What you’ll need

3–5 years in lifecycle, campaign, or growth marketing with direct ownership of conversion metrics
Strong writer who can craft compelling email and in-app copy that's clear, on-brand, and built to convert
Hands-on experience with HubSpot, Intercom, or a comparable MAP — you understand how lifecycle programs work end to end
Built and run structured experiments with clear hypotheses and measurable outcomes
Comfortable pulling performance data, reading it clearly, and making decisions from it

Benefits

Comp & perks

Comprehensive medical, dental, and vision coverage
Generous paid parental leave
Flexible PTO so you can recharge when you need it
Local retirement or savings plans (e.g., 401(k) in the U.S.)
Equity and ownership opportunities

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

lifecycle marketingcampaign marketinggrowth marketingconversion metricscopywritingemail marketingin-app messagingstructured experimentsdata analysis

Soft Skills

strategic thinkingcreativitycollaborationcommunicationdecision making