Financial Business Analyst
WRS Health
CloudSQLTableau
Job Level
Senior
Tech Stack
SQLTableau
About the role
- Sit at the intersection of marketing, marketing operations, sales, and analytics, acting as a trusted consultant to inform decisions.
- Develop and maintain core marketing data models and pipelines using SQL and dbt to ensure data accuracy and reliability.
- Own data pipeline integration for core marketing and sales platforms including HubSpot, Salesforce, and paid ad platforms.
- Build, automate, and maintain dashboards and reports in the BI tool (Sigma) to track key marketing KPIs for marketing, sales, and leadership.
- Partner closely with the marketing team to understand data needs; apply expertise in lead attribution, web traffic, campaign performance, and sales funnel analysis.
- Take full ownership of existing marketing dashboards and reports, enhancing insights on campaign performance, lead volumes and quality, and web traffic.
Requirements
- 2-4 years of experience in a data analytics, business intelligence, or other relevant technical role, preferably within a marketing function.
- Advanced proficiency in core technical analytics, including SQL (writing complex queries and manipulating data).
- Data Transformation experience (maintaining data models with tools like dbt).
- Business Intelligence/Visualization experience with tools like Sigma or Tableau.
- Experience creating and maintaining data models and pipelines as the single source of truth for marketing reporting.
- Experience managing and optimizing data infrastructure, connecting HubSpot, Salesforce, and paid ad platforms to a central data warehouse.
- History of building and owning dashboards and reports in a BI tool, delivering insights to stakeholders.
- Excellent communication skills for stakeholder management and translating technical information.
- Bonus: Experience with HubSpot or Salesforce.
- This role must be available for work during standard US working hours (any 8-hour shift from 9am EST - 8pm EST).
