brightwheel

Senior Lifecycle Marketing Manager

brightwheel

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇺🇸 United States

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Salary

💰 $98,000 - $150,000 per year

Job Level

Senior

About the role

  • Develop and own full-funnel lifecycle strategies: Lead lifecycle marketing across the customer journey—from lead nurture through retention, upsell, and reactivation—to drive engagement and long-term customer value.
  • Design and optimize cross-channel journeys: Oversee the creation, launch, and continuous improvement of automated programs across email, in-app, SMS, and push that engage prospects and customers at scale.
  • Drive segmentation and personalization strategy: Develop segmentation, personalization, and automation strategies that drive conversion, engagement, and long-term customer value.
  • Lead and develop the team: Manage and mentor two direct reports, fostering a culture of innovation, accountability, and continuous learning; establish clear goals, performance metrics, and scalable processes for growth.
  • Measure and optimize performance: Set and monitor key performance indicators (KPIs) to evaluate the effectiveness of marketing initiatives, using data to refine strategies and improve future efforts. Partner with cross functional teams to build dashboards and attribution models that track impact on pipeline, activation, and retention.
  • Collaborate across teams: Work closely with Demand Generation, Product Marketing, Sales, and Product to ensure cohesive customer experiences and alignment to company goals.

Requirements

  • Bachelor’s degree in Marketing or related field
  • 4+ years of relevant experience in Lifecycle, CRM, or Retention Marketing, including at least 2 years managing people
  • Proven success designing and executing multi-channel lifecycle programs that drive conversion and retention
  • Deep experience with marketing automation and CRM tools (e.g., HubSpot, Iterable, Marketo, or equivalent)
  • Strong analytical and problem-solving skills, with experience using data to inform decisions and optimize campaigns
  • Exceptional communication and collaboration skills, with the ability to influence stakeholders at all levels
  • Highly organized, adaptable, and skilled at managing multiple priorities in a fast-paced environment
  • Experience in a high-growth SaaS or subscription-based business preferred
  • Passion for brightwheel’s mission and improving outcomes in early education
Benefits
  • Healthcare Coverage: Medical, dental, and vision benefits typically valued at $15,000+, with brightwheel providing high coverage for both employees and families
  • Generous Paid Parental Leave for growing families
  • Flexible Paid Time Off (PTO) to recharge and relax
  • 401(k) Enrollment to help you plan for the future
  • Monthly Remote Productivity Stipend

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
lifecycle marketingcustomer journeysegmentation strategypersonalization strategymarketing automationCRMperformance metricsdata analysismulti-channel programsconversion optimization
Soft skills
leadershipmentoringcommunicationcollaborationproblem-solvingorganizational skillsadaptabilityinnovationaccountabilitycontinuous learning
Certifications
Bachelor’s degree in Marketing