Marketing Operations

• Own and optimize Brightwheel’s marketing technology stack (HubSpot, Salesforce, Chili Piper, and related tools).
• Build and maintain automation workflows for lead management, campaign tracking, scoring, and routing.
• Partner closely with Demand Gen, Lifecycle, and Sales Ops to ensure smooth handoffs and accurate reporting across the funnel.
• Develop dashboards and insights that measure marketing performance, pipeline contribution, and ROI.
• Drive data quality initiatives and establish governance best practices across marketing systems.
• Collaborate with SysOps and Data teams to align technical infrastructure and attribution models.
• Lead quarterly planning and goal-setting processes to operationalize marketing OKRs.
• Support campaign execution through documentation, enablement, and scalable processes.

Marketing Operations Manager

Senior Manager, Marketing Operations

Marketing Operations Manager

Marketing Operations Manager

Marketing Operations Manager

Marketing Operations Specialist, Marketo