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Martech Enablement Operations Lead
BrightspeedMartech Enablement Operations Lead managing marketing technology ecosystem at Brightspeed. Leading design and execution of marketing programs and enhancing customer engagement experiences.
Tech Stack
Tools & technologiesCloud
About the role
Key responsibilities & impact- Serve as the end-to-end owner of the marketing technology ecosystem
- Lead the design, execution, and optimization of marketing programs
- Drive data insights & AI use cases for customer engagement experiences
- Own and lead customer lifecycle marketing workstreams
- Architect and optimize cross-channel customer journeys
- Establish data architecture and governance practices
- Act as the primary bridge between Marketing and IT
- Drive roadmap and prioritization of Martech initiatives
- Lead analyses to identify gaps and translate insights into practices
Requirements
What you’ll need- 8+ years of hands-on data analytics
- Strong grasp of platform capabilities and limitations
- Strategic mindset for scalable Martech solutions
- Experience driving initiatives across cross-functional teams
- Strong prioritization, planning, and delegation skills
- Proven track record of delivering measurable outcomes
- Excellent communication skills
- Adaptable in fast-paced environments
- Experience in the telecommunications industry or related fields (a plus)
- Marketing Cloud Certification (strongly preferred)
- Bachelor’s Degree in Business Administration, Marketing or related field
Benefits
Comp & perks- Competitive compensation and comprehensive benefits
- Health insurance
- Retirement plans
- Paid time off
- Flexible work arrangements
- Professional development
- Employee assistance program
- 401K plan with company match
- Voluntary benefits
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
data analyticsMartech solutionscustomer lifecycle marketingdata architecturecross-channel customer journeyscustomer engagementAI use casesmarketing programs optimizationdata governance practicesroadmap prioritization
Soft Skills
strategic mindsetprioritization skillsplanning skillsdelegation skillscommunication skillsadaptabilityleadershipcross-functional collaborationanalytical thinkingproblem-solving
Certifications
Marketing Cloud Certification