Acquisition Marketing Lead

Brightspeed

Acquisition Marketing Lead at Brightspeed focusing on Direct Mail, Email, and SMS channels. Driving new customer growth and optimizing campaigns with data-driven strategies.

Posted 5/12/2026full-timeRemote • North Carolina • 🇺🇸 United StatesSeniorWebsite

About the role

Key responsibilities & impact

Own and lead the acquisition campaign strategy for Direct Mail, Email, and SMS channels
Develop and manage campaign roadmaps and testing agendas
Partner cross-functionally with Analytics, Creative, Product, and Strategy teams
Manage channel budgets, pacing, and forecasting
Translate data and performance insights into actionable recommendations
Ensure compliance with applicable regulations and internal brand standards

Requirements

What you’ll need

Bachelor's degree in Marketing, Business, Communications, or a related field
5+ years of experience in performance or acquisition marketing
Direct ownership of Direct Mail, Email, or SMS channels
Experience managing campaign budgets
Proficient with email service platforms and marketing automation tools
Working knowledge of Direct Mail production processes
Understanding of SMS marketing compliance requirements
Familiarity with customer data platforms and CRM-driven strategies
Designing and analyzing A/B and multivariate tests

Benefits

Comp & perks

Competitive compensation
Comprehensive benefits
Paid time off programs
Medical, dental, vision, and life insurance
Employee assistance program
401K plan with company match
Voluntary benefits

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

acquisition marketingcampaign managementbudget managementA/B testingmultivariate testingemail marketingSMS marketingDirect Mail productiondata analysisperformance insights

Soft Skills

leadershipcross-functional collaborationcommunicationstrategic thinkinganalytical skills