Martech Enablement Operations Lead

Brightspeed

Martech Enablement Operations Lead directing the marketing technology ecosystem at Brightspeed. Leading CRM marketing programs and cross-functional strategy for enhanced customer engagement.

Posted 5/1/2026full-timeRemote • Charlotte • North Carolina • 🇺🇸 United StatesSeniorWebsite

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Serve as the end-to-end owner of marketing technology ecosystem and customer communications tech stack
Lead the design, execution, and continuous optimization of CRM marketing programs
Drive orchestration of customer engagement experiences across platforms
Own and lead end-to-end customer lifecycle marketing workstreams
Architect and optimize cross-channel customer journeys
Act as the primary bridge between Marketing and IT
Drive roadmap and prioritization of Martech initiatives
Lead deep-dive analyses to identify gaps and opportunities
Oversee campaign execution, including automation design and monitoring
Influence cross-functional strategy across Marketing, IT, Product, and Analytics

Requirements

What you’ll need

8+ years of hands-on Salesforce Marketing Cloud experience (development and administration)
Strong grasp of platform capabilities and limitations
Strategic mindset with the ability to translate business goals into scalable Martech solutions
Strong leadership and ownership experience across cross-functional teams
Proven track record of delivering measurable outcomes
Excellent communication skills for influencing stakeholders
Ability to thrive in a fast-paced, evolving environment
Bachelor's Degree in Business Administration, Marketing or related field is a plus
Marketing Cloud Certification strongly preferred

Benefits

Comp & perks

Competitive medical, dental, vision, and life insurance
Employee assistance program
401K plan with company match
Comprehensive benefit program
Paid time off

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Salesforce Marketing CloudCRM marketing programscustomer lifecycle marketingcross-channel customer journeyscampaign executionautomation designdata analysisMartech solutionscustomer engagementmarketing technology ecosystem

Soft Skills

leadershipstrategic mindsetcommunication skillsinfluencing stakeholdersownership experiencecross-functional collaborationadaptabilityproblem-solvinganalytical thinkingproject management

Certifications

Marketing Cloud CertificationBachelor's Degree in Business AdministrationBachelor's Degree in Marketing