Creative Strategist

Brightspeed

. Lead the end-to-end development and execution of creative assets for paid media, direct mail, and email campaigns, ensuring messaging, design, and offers are optimized for acquisition performance while maintaining brand consistency .

Posted 4/21/2026full-timeRemote • North Carolina • 🇺🇸 United StatesMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Lead the end-to-end development and execution of creative assets for paid media, direct mail, and email campaigns, ensuring messaging, design, and offers are optimized for acquisition performance while maintaining brand consistency
Execute the creative messaging strategy for campaigns, translating marketing objectives and audience insights into clear compelling and differentiated creative campaigns
Develop and author full funnel strategic creative briefs that define campaign objectives, audience targets, messaging frameworks, and channel-specific requirements to guide internal teams and external agency partners
Partner closely with marketing strategy, media and CRM teams to align creative concepts with channel strategy, ensuring creative formats, messaging, and calls-to-action are optimized for each paid channel
Guide the development of creative concepts and executions, providing direction and feedback that improves clarity, impact, and conversion performance across campaign assets
Manage the production and execution of campaign assets across channels including digital display, paid social, search support assets, direct mail, email, and other acquisition-focused placements
Ensure creative quality, accuracy, and brand alignment, maintaining high standards while delivering campaigns on time and within budget
Leverage performance data and customer insights to continuously refine creative, identifying opportunities to improve messaging, offers, formats, and design to increase campaign effectiveness
Lead creative development for testing and optimization initiatives, partnering with marketing strategy, media and CRM teams to understand objectives, execute A/B tests, and apply learnings to future campaigns
Coordinate with internal stakeholders and external agencies to manage timelines, production workflows, and approvals, ensuring seamless delivery of creative assets
Establish and maintain creative execution best practices and processes, including asset management, creative review frameworks, campaign documentation, and test-and-learn methodologies

Requirements

What you’ll need

5–8 years of experience in marketing, creative campaign development, or performance marketing
Experience developing and executing creative for paid media and direct response channels, including digital display, paid social, email, and direct mail
Experience collaborating with creative teams, designers, copywriters, and/or external agencies to develop high-quality campaign assets
Proven ability to manage the end-to-end production of marketing assets, including timelines, feedback cycles, and approvals
Experience using campaign performance insights to refine creative and improve marketing outcomes
Strong project management and organizational skills with the ability to manage multiple campaigns and production workflows simultaneously
Excellent communication and collaboration skills with the ability to work effectively across strategy, media, analytics, product marketing, and creative teams
Experience with creative briefing, asset management systems, and marketing workflows preferred
Bachelor’s degree in marketing, communications, advertising, or related field preferred

Benefits

Comp & perks

Competitive medical, dental, vision, and life insurance
Employee assistance program
401K plan with company match
Voluntary benefits
Paid time off programs
Prioritizing overall wellness through physical, emotional and financial health

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

creative campaign developmentperformance marketingA/B testingdigital displaypaid socialemail marketingdirect mailcampaign performance analysiscreative brief developmentasset management

Soft Skills

project managementorganizational skillscommunication skillscollaboration skillsleadershipfeedback managementcreative directionstrategic thinkingtime managementproblem-solving

Certifications

Bachelor’s degree in marketingBachelor’s degree in communicationsBachelor’s degree in advertising