Brightspeed

Acquisition Marketing Lead

Brightspeed

full-time

Posted on:

Location Type: Remote

Location: North Carolina • United States

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Job Level

Senior

Tech Stack

Cloud

About the role

  • Own and lead the acquisition campaign strategy for Direct Mail, Email, and SMS channels, including audience segmentation, creative direction, offer prioritization, cadence planning, and performance reporting
  • Develop and manage campaign roadmaps and testing agendas (A/B and multivariate tests) to continuously improve channel performance against key acquisition KPIs, including response rate, cost per acquisition (CPA), and return on ad spend (ROAS)
  • Partner cross-functionally with Analytics, Creative, Product, and Strategy teams to ensure campaigns are accurately targeted, properly fulfilled, and measured against defined goals
  • Manage channel budgets, pacing, and forecasting, allocating spend and resourcing to maximize ROI
  • Translate data and performance insights into actionable recommendations for leadership; present campaign results, learnings, and strategic plans to stakeholders on a regular cadence
  • Ensure all campaigns are executed in compliance with applicable regulations (e.g., CAN-SPAM, TCPA) and internal brand and legal standards.

Requirements

  • Hold a Bachelor's degree in Marketing, Business, Communications, or a related field
  • Have 5+ years of experience in performance or acquisition marketing, with direct ownership of at least two of the following channels: Direct Mail, Email, or SMS
  • Have demonstrated experience managing campaign budgets and making independent, data-driven decisions on budget allocation and channel prioritization
  • Are proficient with email service platforms and marketing automation tools (e.g., Salesforce Marketing Cloud, HubSpot, or similar)
  • Have working knowledge of Direct Mail production processes, including list management, print vendor coordination, and postal logistics
  • Possess a solid understanding of SMS marketing compliance requirements, including TCPA regulations and opt-in/opt-out management
  • Familiarity with customer data platforms (CDPs) and CRM-driven segmentation strategies
  • Are experienced in designing and analyzing A/B and multivariate tests and translating results into strategic recommendations
  • Demonstrate strong analytical skills and comfort working with data and reporting tools to measure campaign effectiveness and ROI
  • Have excellent written and verbal communication skills, including the ability to present complex campaign data clearly to non-technical stakeholders.
Benefits
  • Competitive medical, dental, vision, and life insurance
  • Employee assistance program
  • 401K plan with company match
  • Voluntary benefits
  • Paid time off
  • Comprehensive benefit program
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
acquisition marketingcampaign strategyaudience segmentationA/B testingmultivariate testingbudget managementdata-driven decision makingSMS marketing complianceDirect Mail production processesperformance reporting
Soft Skills
analytical skillscommunication skillscross-functional collaborationpresentation skillsstrategic thinking