Brightspeed

Brand Strategist

Brightspeed

full-time

Posted on:

Location Type: Remote

Location: North Carolina • United States

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About the role

  • Translate brand strategy across marketing initiatives, ensuring consistent application of brand positioning, voice and visual identity.
  • Manage the development and implementation of brand initiatives that support acquisition, retention, internal communications, and overall brand growth.
  • Apply established brand messaging frameworks across marketing materials, campaigns, and customer communications.
  • Work closely with creative, paid media, CRM, and digital teams to ensure brand messaging resonates with target audiences.
  • Support implementation and maintenance of brand guidelines and visual identity standards.
  • Act as a resource for internal teams seeking brand guidance.
  • Collaborate with product, marketing, and sales teams to identify and curate new consumer-facing messages.
  • Support tracking of brand health metrics and developing insights.

Requirements

  • 5-8 years of experience in brand management, brand marketing, or integrated marketing roles.
  • Experience executing brand strategies and marketing campaigns across multiple channels including digital, social, and CRM.
  • Strong understanding of brand positioning and messaging frameworks.
  • Demonstrated ability to manage brand programs and campaigns from concept through execution.
  • Experience collaborating with creative teams, channel owners, and product marketing teams.
  • Familiarity with brand guidelines, visual identity systems, and asset management.
  • Experience working with external agencies or creative partners.
  • Strong project management and organizational skills.
  • Ability to interpret marketing performance metrics and apply insights.
  • Excellent written and verbal communication skills.
  • Bachelor’s degree in Marketing, Communications, Business, or related field.
Benefits
  • Competitive compensation and comprehensive benefits.
  • Medical, dental, vision, and life insurance.
  • Employee assistance program.
  • 401K plan with company match.
  • Voluntary benefits.
  • Paid time off programs promoting overall wellness.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
brand managementbrand marketingintegrated marketingbrand strategiesmarketing campaignsbrand positioningmessaging frameworksproject managementmarketing performance metrics
Soft Skills
collaborationorganizational skillscommunication skills
Certifications
Bachelor’s degree in MarketingBachelor’s degree in CommunicationsBachelor’s degree in Business