Instructional Designer, Marketing Enablement
Brightspeed
full-time
Posted on:
Location Type: Remote
Location: North Carolina • United States
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Tech Stack
About the role
- Design, develop, and update comprehensive training and enablement materials
- Own the end-to-end instructional design lifecycle for assigned initiatives
- Facilitate virtual training sessions to introduce new products, pricing, and promotional campaigns
- Translate marketing strategies, value propositions, and positioning into practical learning experiences
- Develop systems and process training related to order-entry, billing, CRM, and other customer-facing platforms
- Partner with Marketing peers, Product owners, Operations, Project Managers, and other stakeholders to identify learning needs
- Apply instructional design best practices, adult learning principles, and established templates and standards
- Measure learning effectiveness and recommend or implement improvements
- Maintain accurate and current learning assets within the learning management system (LMS)
Requirements
- Bachelor’s degree in Instructional Design, Marketing, Communications, Education, or a related field, or equivalent experience designing and delivering training in a complex, customer-facing environment
- Minimum of 5 years of experience in training and instructional design, learning and development, or a related field
- Experience in the telecommunications industry, particularly with internet, voice, or related connectivity products and services, or in a similar subscription-based or technology-driven industry with complex product portfolios
- Expertise in designing digital learning solutions such as e-learning, microlearning, videos, and blended learning programs using the Articulate 360 suite (Rise, Storyline) as well as Vyond, Camtasia, and Adobe Creative cloud for video and animation creation
- Expertise using video production, animation, or multimedia tools to create short form learning content, product explainers, and internal communications that drive awareness, adoption, and behavior change
- Expertise facilitating virtual training sessions for diverse audiences
- Thorough understanding of adult learning principles and instructional design methodologies (for example, ADDIE, SAM)
- Experience working with a learning management system (LMS) to publish courses, manage assignments, automate notifications, and generate basic training completion and utilization reports that can be shared with stakeholders
- Strong planning and organizational skills, with the ability to prioritize and manage multiple design and delivery projects, competing deadlines, and interdependencies in a fast-paced, rapidly changing environment
- Effective communication and consulting skills with stakeholders at all levels.
Benefits
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Applicant Tracking System Keywords
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Hard Skills & Tools
instructional designtraining developmente-learningmicrolearningvideo productionanimationmultimedia toolsadult learning principlesADDIESAM
Soft Skills
planningorganizational skillscommunicationconsultingproject management