Principal Product Manager, Growth

Brightside Health

Principal Product Manager driving direct-to-consumer growth strategy at Brightside Health. Focused on scaling paid social and diversifying acquisition channels for mental healthcare.

Posted 5/16/2026full-timeRemote • 🇺🇸 United StatesLeadWebsite

About the role

Key responsibilities & impact

Diversify the DTC funnel.
Define and execute the strategy for scaling paid social and other paid channels alongside our existing paid-search acquisition.
Make Brightside resilient against single-channel concentration risk.
Personalize the funnel by channel and intent.
Lower-intent prospects from one channel shouldn't be treated the same as higher-intent prospects from another.
Design differentiated creative, landing experiences, and — where the data supports it — different funnel flows for different audiences.
Orchestrate the messaging journey alongside the funnel.
Partner with lifecycle marketing to design and test the email and SMS touchpoints that move prospects through to conversion and activation — with the same channel-and-intent-aware lens as the on-site funnel.
Conversion doesn't only happen on-site; it happens between sessions.
Sharpen targeting on our largest paid channel.
Replace today's more generic approach with tactics that differentiate by prospect CAC:LTV.
Move from "more traffic" to "better-economics traffic."
Lift partner and health-system referrals.
Build for the operations team, too.
Run rigorous experiments.
Define hypotheses, design A/B tests, interpret results, and ship the wins.
Partner with engineering to make the funnel dynamic.

Requirements

What you’ll need

10+ years of product management experience, with 5+ years owning growth, acquisition, or funnel optimization at a consumer subscription, marketplace, or healthcare company.
A track record of setting product strategy at function or org level — making the calls about what to invest in and what to deprioritize, and defending those calls to executive stakeholders.
Not just executing within a strategy someone else set.
Deep performance marketing literacy.
You've partnered with senior marketing leaders to scale paid search, paid social, and adjacent channels, and you can hold your own on creative strategy, audience segmentation, and attribution.
Comfort thinking across the full prospect journey — on-site funnel and lifecycle messaging (email, SMS) — not just web.
A track record of using segmentation and CAC:LTV reasoning to make product decisions sharper — not just analytical theater.
Strong experimentation discipline.
You've designed and shipped A/B tests at scale, and you know when not to test.
Comfort building both customer-facing and internal-tooling features.
You see operational leverage as part of growth, not a distraction from it.
Comfort partnering with senior marketing leadership on channel strategy, including the judgment to push back where product evidence diverges from marketing intuition.
Comfort operating in a regulated industry (healthcare, fintech, or similar) and engaging clinical, legal, or compliance stakeholders where relevant.
Comfort with autonomy and broad scope at a Series C–stage company. You set your own priorities.

Benefits

Comp & perks

A competitive salary
Company equity / stock options
Fully paid for comprehensive health care (medical, dental, vision)
Pet Insurance
Life Insurance & Short / Long Term Disability
401k Plan
Unlimited PTO and sick leave
Parental Leave
Work remotely and whatever schedule works best for you
Additional memberships and perks

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

product managementgrowth optimizationacquisition strategyfunnel optimizationperformance marketingA/B testingaudience segmentationattributioncustomer-facing featuresinternal-tooling features

Soft Skills

strategic decision-makingcommunicationcollaborationexperimentation disciplineautonomyjudgmentoperational leveragedefending product strategycomfort with ambiguityengaging stakeholders