Brightline

Community Engagement Lead, Spanish Preferred

Brightline

full-time

Posted on:

Location Type: Hybrid

Location: San Diego • California • United States

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Salary

💰 $78,000 - $90,000 per year

Job Level

Senior

About the role

  • Develop comprehensive outreach and marketing strategies tailored to the specific demographics, cultures, and ethnicities of the target county.
  • Create a partnership strategy that fosters mutual referrals, positioning BrightLife Kids as a valuable resource within the community.
  • Build and nurture long-term relationships with senior external partners, including county health officials, school district leadership, and executive directors of major community-based organizations
  • Operate with significant autonomy, managing a regional portfolio and presenting comprehensive updates and strategic recommendations at key milestones.
  • Develop and adapt outreach and marketing strategies that span diverse and complex ecosystems, ensuring programs resonate across multiple stakeholder types
  • Proactively identify service gaps and market opportunities; contribute to the design of new assets and engagement tactics
  • Leverage existing networks and research methods to identify contacts within the target county, utilizing platforms such as Google, LinkedIn, and school district websites.
  • Navigate and persuade varied audiences—from grassroots community groups to executive-level public health boards and School and Office of Education Boards —to align on shared goals for child mental well-being.
  • Lead and participate in high-visibility activation in-person events, online webinars, and school fairs, acting as a respected advocate for the BrightLife Kids mission.
  • Provide informative materials and engaging discussions to educate parents about the importance of child mental well-being and the services offered by BrightLife Kids.
  • Distribute branded swag and conduct webinars or in-person sessions to increase awareness and engagement.
  • Track key metrics related to outreach, engagement, and conversion rates.
  • Regularly report progress, insights, and recommendations to manager, marketing team and upper management to inform decision-making and optimize strategies.
  • Continuously gather insights from engagement efforts and incorporate feedback to quickly enhance outreach and marketing strategies.
  • Identify opportunities for new assets and content to address evolving needs, particularly in nurturing long-term relationships.

Requirements

  • Bilingual proficiency in Spanish is highly preferred
  • Minimum of 5 years of relevant professional experience in community engagement, public health, health promotion, or a related field
  • Proven experience with Salesforce or similar CRM tools to manage a partnership pipeline and track outreach performance.
  • Demonstrated ability to operate independently, manage complex projects, and lead initiatives with minimal day-to-day managerial oversight
  • A deep understanding of communication strategies and proven expertise in engaging specific demographics, cultures, and ethnicities.
  • Experience navigating public and community health and school-based systems to build programs and gain adoption within the community
  • Excited to be recognized as a respected advocate for child mental well-being within the community.
  • Experience in cold outreach, relationship building, and developing high-touch nurture campaigns.
  • Proficiency in utilizing online platforms and research methods to source contacts and gather relevant information.
  • Strong organizational skills and the ability to track and report on performance metrics and use data to inform decisions.
  • Excellent interpersonal and communication skills, both written and verbal.
  • Comfortable with public speaking and event participation.
  • Demonstrates a proactive growth mindset and high level of agility, with a proven ability to pivot quickly in a fast-paced environment and embrace feedback
  • Knowledge of pediatric mental health, early childhood development, public or community health, community needs and related services is a plus.
  • Must be based in California and have reliable transportation
  • This role often requires evening and weekend hours
  • Must be able to lift up to 25 lbs, able to stand extended periods (4–6 hours), and attend outdoors in-person events and conferences in various weather conditions
Benefits
  • Medical, Dental, Vision, Long-Term Disability, Life Insurance, Flexible Spending Account, and 401k
  • 14 Company Holidays, paid time off, paid sick days, parental leave
  • Health and Wellness Stipend and Professional Development Reimbursement
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
community engagementpublic healthhealth promotionoutreach strategiesrelationship buildingperformance metrics trackingcold outreachnurture campaignscommunication strategiespediatric mental health
Soft Skills
interpersonal skillscommunication skillsorganizational skillspublic speakingindependent operationagilitygrowth mindsetrelationship nurturingadvocacyevent participation