Responsible for leading our marketing analytics, web analytics, marketing data operations, and data governance efforts.
Drive insights and understanding across the marketing team to improve performance and optimize marketing resource allocation.
Understand existing objectives, campaigns, data flows, metrics, and stakeholders; recommend incremental improvements.
Establish and maintain standardized marketing KPIs and leading metrics aligned with organizational goals and performance tracking.
Champion a culture of data literacy, building operational dashboards, and socializing data through data-driven storytelling, visualization, and self-service empowerment.
Learn and support existing tools, including: Ours Privacy, GA4, Snowflake, Contentful, CallTrackingMetrics, Google Ads, Meta Ads, Microsoft Clarity, and Tableau.
Collaborate with engineering, product, and data teams to support two-way integrations between the MarTech stack and enterprise data systems.
Define and lead the requirements for creating a marketing database in Snowflake.
Partner closely with Marketing leadership, the B2B Growth team, paid media agencies, vendors, contractors, and internal teams to understand and own all marketing data flows and insights.
Participate deeply in marketing data governance, collaborating closely with legal, compliance, data, and IS teams to ensure compliance with privacy laws (e.g., HIPAA, CCPA, COPPA).

Requirements

Bachelor’s or Master’s degree in Marketing, a STEM field, or an MBA.
6+ years of experience in marketing analytics or a closely related field.
Demonstrated success leading high-growth marketing data initiatives, including system integration, marketing automation, and data ops support.
Excellent communication and stakeholder management skills, with a passion for data-driven storytelling and empowering others for self-service.
Strong project management and prioritization abilities, with comfort operating in ambiguous, fast-moving environments.
Experience managing marketing data in a regulated industry such as healthcare, and familiarity with privacy laws, such as HIPAA, COPPA, and CCPA.
Strong web analytics experience, including with tag management and CDPs.
Solid understanding of A/B testing and experimentation for websites.
Experience with SQL and working with data engineers and developers.
Proficiency with BI tools such as Tableau, Looker, or Power BI.

Benefits

Medical, Dental, Vision, Long-Term Disability, Life Insurance, Flexible Spending Account, and 401k
12 Company Holidays, Holiday Shutdown, Time Off, Parental Leave
Health and Wellness Stipend, Home Office Reimbursement and Professional Development Reimbursement
Stock Options

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

marketing analyticsweb analyticsdata operationsdata governanceSQLA/B testingmarketing automationdata integrationbusiness intelligencedata visualization

Soft Skills

communicationstakeholder managementdata-driven storytellingproject managementprioritizationself-service empowermentcollaborationleadershipadaptabilityanalytical thinking

Certifications

Bachelor’s degreeMaster’s degreeMBA