Product Marketing

• Analyze customer data and usage patterns to identify expansion opportunities and develop targeted customer segmentation frameworks for lifecycle marketing.
• Create positioning and messaging strategies for upsell/cross-sell scenarios, including competitive displacement and product bundling narratives.
• Design go-to-market strategies and enablement materials for introducing new products and capabilities to existing customer segments.
• Build and optimize marketing playbooks for usage-based expansion, renewal positioning, and self-serve to enterprise account conversion.
• Enable sales teams with compelling value propositions, competitive battle cards, and customer-specific messaging for expansion conversations.
• Collaborate with product and customer success teams to translate product capabilities into customer-relevant value stories and adoption drivers.
• Track expansion campaign performance, customer segment behavior, and messaging effectiveness to continuously optimize positioning and go-to-market approaches.

Product Marketing Manager, Customer Lifecycle

Senior Director, Product Marketing

Product Marketing Manager – Chemical Supply Markets

Product Marketing Manager – Fluid Management, Instrument

Product Marketing Manager

Director, Product Marketing – GTM Lead