Customer Marketing Manager
Mindgrub
Product Marketing Manager, Customer Lifecycle
Brightidea
full-time
Posted on:
Origin: • 🇺🇸 United States
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Analyze customer data and usage patterns to identify expansion opportunities and develop targeted customer segmentation frameworks for lifecycle marketing.
- Create positioning and messaging strategies for upsell/cross-sell scenarios, including competitive displacement and product bundling narratives.
- Design go-to-market strategies and enablement materials for introducing new products and capabilities to existing customer segments.
- Build and optimize marketing playbooks for usage-based expansion, renewal positioning, and self-serve to enterprise account conversion.
- Enable sales teams with compelling value propositions, competitive battle cards, and customer-specific messaging for expansion conversations.
- Collaborate with product and customer success teams to translate product capabilities into customer-relevant value stories and adoption drivers.
- Track expansion campaign performance, customer segment behavior, and messaging effectiveness to continuously optimize positioning and go-to-market approaches.
Requirements
- 5+ years in Product Marketing at a $100M+ tech company where developers are the main customer.
- Proven track record designing and executing successful marketing strategies for upsell/cross-sell and expansion initiatives.
- Strong analytical skills to track performance metrics, gather customer insights, and refine campaigns based on data.
- Experience working collaboratively across sales, product, and marketing teams.
