BrighterHire

Growth Marketing

• Own qualified new client acquisition across sundays studio locations.
• Manage and optimize Google Ads, paid search, local paid campaigns, and Meta Ads where relevant.
• Improve local SEO and Google Business Profile visibility for each studio.
• Build, test, and improve neighborhood-specific landing pages, offers, and booking paths.
• Track new client bookings, CAC, website-to-booking conversion, revenue by channel, and performance by location.
• Identify which neighborhoods, keywords, services, offers, and campaigns bring in the strongest new clients.
• Improve the booking funnel so more website visitors become first-time appointments.
• Partner with the internal marketing team on local community, events, partnerships, and campaigns that support client acquisition.
• Partner with the retention and email function to improve first-time client follow-up, second-visit conversion, and package or 3-pack conversion.
• Use weekly performance data to recommend clear actions, not just report on what happened.
• Support location-specific growth plans for new studios, slower periods, and underperforming locations.

Growth Marketing Manager, New Client Acquisition