PPC Specialist

Brightech

PPC Specialist managing paid acquisition campaigns across Google, Meta, and LinkedIn. Join Brightech for international B2B projects with a focus on data-driven marketing.

Posted 5/11/2026full-timeKyiv • 🇺🇦 UkraineJuniorMid-LevelWebsite

About the role

Key responsibilities & impact

Launch, manage, and optimize advertising campaigns across: Google Ads (Search, Display, YouTube), Meta Ads (Facebook / Instagram), LinkedIn Ads
Monitor and improve key performance metrics, including CPL, CPA, ROAS, CTR, and conversion rates
Build and optimize campaign structures, audiences, bidding strategies, and keyword targeting
Conduct A/B testing of creatives, landing pages, audiences, and offers
Analyze campaign performance and generate actionable insights
Set up and validate conversion tracking using GA4 and Google Tag Manager
Collaborate with designers and the marketing team on creative strategy
Identify scaling opportunities and continuously improve campaign efficiency
Manage advertising budgets and ensure efficient spend allocation

Requirements

What you’ll need

2+ years of hands-on experience in PPC / Performance Marketing
Strong experience with: Google Ads, Meta Ads, LinkedIn Ads
Experience managing lead generation and performance campaigns
Solid understanding of: campaign optimization, attribution, conversion funnels, customer journey
Experience with: Google Analytics 4 (GA4), Google Tag Manager (GTM) conversion tracking setup
Ability to analyze data and make data-driven decisions
Experience with keyword research, search terms analysis, and negative keywords
Confident use of Google Sheets / Excel for reporting and analysis
English level: Intermediate+ or higher

Benefits

Comp & perks

Opportunity to work on international B2B projects
Long-term cooperation with career growth opportunities
Competitive compensation in USD
Flexible working hours with healthy work-life balance
Paid vacation and sick leave
Modern office in Kyiv with optional hybrid format
Supportive team and collaborative environment
Freedom to suggest ideas and influence marketing strategy
Compensation package including gym and health insurance support after 1 year of cooperation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

PPCPerformance Marketingcampaign optimizationattributionconversion funnelsdata analysiskeyword researchsearch terms analysisnegative keywordsA/B testing

Soft Skills

data-driven decision makingcollaborationcreative strategy