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Regional Sales Manager
Bridor North AmericaRegional Sales Manager driving retail growth and partnerships for Bridor North America. Focused on premium bakery products across the Western U.S.
About the role
Key responsibilities & impact- Manage and develop relationships with retail customers and broker partners throughout the territory
- Use relationships and market knowledge to identify and pursue new business opportunities
- Develop and maintain strong contacts within assigned accounts to influence decisions and support long-term growth
- Develop annual business plans for customers focused on maximizing opportunities and driving profitable growth
- Lead the planning, execution, evaluation, and presentation of customer-specific marketing initiatives and R&D projects
- Expand business within existing accounts while developing new customer relationships
- Analyze category, industry, and competitive trends to identify opportunities and recommend proactive growth strategies
- Lead major projects, product launches, and retail rollouts from planning through execution
- Partner closely with Marketing, R&D, Operations, and leadership teams to support customer initiatives
- Recruit and manage broker relationships when necessary to support regional sales objectives
- Maintain a strong understanding of market trends, customer needs, and competitive activity
Requirements
What you’ll need- 5–10 years of Retail Sales experience, preferably within the In-Store Bakery sector
- Working knowledge of marketing, analytics, and/or research
- Proven ability to drive sales growth and develop new business opportunities
- Experience managing and developing relationships with retail customers and broker partners
- Strong understanding of retail environments and customer relationship management
- Ability to work independently from a home office while collaborating effectively with internal teams
- Curious, adaptable, and open-minded approach to business and problem solving
- Bachelor's degree preferred, but not required
Benefits
Comp & perks- Performance-based bonus opportunity
- Medical, Dental, and Vision Insurance
- Short- and Long-Term Disability Insurance
- Life Insurance
- Paid Vacation, Sick Time, and 11 Paid Holidays
- Annual Production Bonus
- 401(k) with Company Match
- Mileage and travel reimbursement
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Retail SalesMarketingAnalyticsResearchBusiness DevelopmentCustomer Relationship ManagementProject ManagementSales GrowthMarket AnalysisProduct Launch
Soft Skills
Relationship ManagementCollaborationAdaptabilityProblem SolvingCuriosityIndependenceInfluencingStrategic ThinkingCommunicationLeadership