
Trade Marketing Specialist
Bridgestone EMEA
full-time
Posted on:
Location Type: Hybrid
Location: Vimercate • Italy
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Job Level
About the role
- Support the execution of Trade Marketing initiatives in line with approved plans and priorities
- Contribute to sell-in and sell-out promotional activities and trade programs
- Support the rollout of campaigns and initiatives, ensuring correct and timely execution
- Ensure alignment between trade marketing activities and sales needs
- Support the localization and adaptation of trade marketing materials and POS assets
- Ensure consistency and correct usage of materials in line with brand and product guidelines
- Support activations, events and commercial initiatives from a trade marketing perspective
- Act as operational support between central guidelines and local execution
- Support the use and monitoring of trade marketing tools and digital platforms
- Assist in data collection and basic performance tracking of trade initiatives
- Support reporting activities related to trade marketing execution and results
- Support coordination with external agencies and suppliers involved in trade marketing activities
- Assist in managing timelines, deliverables and operational follow-ups
- Ensure smooth day-to-day collaboration with internal stakeholders
- Support monitoring of trade marketing budget at initiative level
- Track expenses and commitments in collaboration with the Trade Marketing team and Finance
- Ensure accuracy and timely update of budget tracking tools
Requirements
- University degree in Economics, Marketing, Business Administration or similar
- 1–3 years of experience in Trade Marketing or operational marketing roles
- Experience in environments with strong POS, promotional or commercial execution is a plus
- Basic knowledge of Trade Marketing execution
- Analytical mindset and ROI measurement capabilities.
- Understanding of sell-in and sell-out mechanisms
- Experience with POS materials and trade activations
- Good organizational and coordination skills
- Proficiency in Microsoft Office (Excel, PowerPoint, Word)
- Languages: Italian: fluent (written & spoken) English: professional (written & spoken)
Benefits
- A supportive and engaging onboarding experience to ensure a smooth transition into our team.
- The opportunity to develop and grow, through training and regular mentorship.
- Corporate Social Responsibility activities.
- A truly global, dynamic and challenging work environment.
- Agility and work/life effectiveness and your long-term well-being.
- A diverse and inclusive team.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Trade MarketingPromotional ActivitiesPerformance TrackingBudget TrackingROI MeasurementSell-in MechanismsSell-out MechanismsPOS MaterialsCommercial ExecutionOperational Marketing
Soft Skills
Analytical MindsetOrganizational SkillsCoordination SkillsCollaborationCommunication
Certifications
University Degree in EconomicsUniversity Degree in MarketingUniversity Degree in Business Administration