Director, Growth Marketing – Demand Generation

Bridge

Director owning B2B demand generation, paid media, HubSpot, and pipeline measurement for BRIDGE’s audience intelligence platform. Building scalable growth systems and experiments.

Posted 8/18/2026full-timeRemote • 🇺🇸 United StatesLead💰 $125,000 - $145,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in demand generation strategy, execution, and performance measurement, with a strong focus on B2B marketing and pipeline management. Proficient in utilizing marketing automation platforms and analytics to drive growth and optimize campaign effectiveness.

Highest-signal resume keywords

Demand Generation StrategyB2B Marketing ExperienceMarketing Automation Platform ManagementPipeline ManagementAnalytical Ability

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Demand GenerationGrowth MarketingPerformance MarketingAttribution AnalysisLead ScoringCampaign ExecutionAccount-Based MarketingWeb AnalyticsData Health ManagementSegmentation

Soft Skills

Analytical ThinkingCommunicationCollaborationNegotiationPresentation Skills

Tools & Technologies

HubSpotCRM PlatformsGrowth-Stack ToolsEmail Marketing ToolsWeb Analytics Tools

Industry Keywords

B2B ChannelsLead HandoffsPerformance ReportingMarketing AutomationPipeline Contribution

About the role

Key responsibilities & impact

Own BRIDGE’s demand generation strategy and execution systems
Carry a shared pipeline target with Sales and own marketing’s contribution to pipeline
Set the demand generation plan and run campaigns across channels
Execute account-based programs against a defined target account list
Own budget, strategy, and day-to-day performance across major paid B2B channels
Manage the marketing side of HubSpot end to end, including segmentation, lifecycle programs, and lead scoring
Maintain marketing data health and email deliverability
Build reporting connecting spend to pipeline and revenue
Present performance reporting to leadership and explain changes in results
Evaluate and select growth-stack tools, lead migrations, and partner with Sales Operations on platform governance
Run continuous experiments across channels, offers, and conversion paths
Partner with Sales Operations, SDR partner agencies, and CRM stakeholders to define and manage lead handoffs

Requirements

What you’ll need

8 or more years in demand generation, growth marketing, or performance marketing
Meaningful B2B marketing experience
Director-level experience or senior-manager readiness for director level
Experience owning a pipeline number
Ability to quantify marketing-sourced or marketing-influenced pipeline or revenue and explain measurement
Hands-on experience personally running paid campaigns
Hands-on experience building in a marketing automation platform
Experience building a function, platform, or measurement system from scratch
Analytical ability, including attribution analysis and interpreting performance data
Experience negotiating lead definitions and handoff expectations with Sales
Experience with account-based platforms and intent data
Experience standing up or migrating a marketing automation or CRM platform
Experience with web analytics and structured testing
Ability to work remotely with potential occasional travel

Benefits

Comp & perks

Opportunity to work with and directly impact the organization’s growth and revenue
Opportunity to work with the latest technology
Professional growth and development
Competitive salary and compensation structure and benefits
Enjoyable and evolving culture in a forward-thinking company
Medical, dental, and vision coverage for you and your dependents
Multiple health plan options
Telehealth access
Life insurance
Long-term disability
Flexible spending and health savings account options
Supplemental insurance coverage
401(k) with company match
Flexible PTO
Sick time from day one
Paid holidays
Paid short-term disability and parental leave options
Employee Assistance Program with free counseling and work-life resources
Legal services
Pet insurance and discount plans
Employee discount center