Growth Marketing Manager

Bridge

Growth Marketing Manager driving pipeline for Bridge’s people-based marketing platform. Owning ABM, paid media, marketing automation, CRM, attribution, and funnel optimization.

Posted 8/15/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSenior💰 $100,000 - $125,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in growth marketing and demand generation, with a strong focus on multi-channel campaign execution, marketing automation, and data-driven decision-making. Proficient in managing paid media strategies and optimizing lead generation processes to drive measurable pipeline results.

Highest-signal resume keywords

Growth MarketingDemand GenerationPaid Media ManagementMarketing AutomationB2B Marketing Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Multi-Channel CampaignsLead GenerationBudget ManagementAttribution ReportingLead ScoringA/B TestingData AnalysisPipeline ContributionCRM ExperienceABM Platforms

Soft Skills

Analytical ThinkingCollaborationProcess BuildingStrategic PlanningCommunication

Tools & Technologies

HubSpotSalesforceMarketoGoogle Analytics 4LinkedIn AdsYouTube AdsMeta Ads

Industry Keywords

B2B MarketingDemand Generation StrategyMarketing Data HygieneEmail DeliverabilityMartech Tools

About the role

Key responsibilities & impact

Own Bridge’s growth and demand generation strategy and execution
Plan and run multi-channel and ABM campaigns generating qualified leads and measurable pipeline
Own inbound and paid lead generation programs from offer and audience through conversion
Manage paid media across LinkedIn, Google/YouTube, and Meta, including strategy, budget, execution, optimization, and reporting
Own marketing functions in HubSpot, including lists, segmentation, workflows, nurture sequences, email, forms, and landing pages
Maintain marketing data hygiene and email deliverability
Define marketing and engagement signals for lead scoring
Own marketing reporting and attribution, connecting activity to pipeline and revenue
Build dashboards and report to leadership
Support evaluation, selection, and migration of martech and CRM tools
Partner with Sales Operations on platform governance
Own marketing’s pipeline contribution against a shared target
Own the lead-handoff service-level agreement with Sales Development & Outbound Operations
Champion experimentation and optimize conversion through the funnel
Turn results and insights into demand strategy recommendations

Requirements

What you’ll need

6+ years in growth marketing, demand generation, or performance marketing
B2B marketing experience preferred
Hands-on paid media experience across LinkedIn, Google/YouTube, and Meta
Experience with paid media budget management, optimization, and reporting
Proven success generating measurable pipeline through multi-channel programs
Deep marketing automation and CRM experience, such as HubSpot, Salesforce, or Marketo
Highly analytical and ROI-focused
Comfortable owning dashboards and attribution
Ability to translate strategy into executable campaigns
Ability to partner with Sales and align teams around pipeline outcomes
Comfortable building processes and systems from scratch
Experience with ABM platforms and intent data
Experience standing up or migrating a marketing automation or CRM platform
Familiarity with web analytics such as GA4 and A/B testing
Legally authorized to work in the United States
Must indicate whether employment visa sponsorship will be required

Benefits

Comp & perks

Professional growth and development
Competitive salary and compensation structure and benefits
Medical, dental, and vision coverage for you and your dependents
Multiple health plan options
Telehealth access
Life insurance
Long-term disability
Flexible spending and health savings account options
Supplemental insurance coverage
401(k) with company match
Flexible PTO
Sick time from day one
Paid holidays
Paid short-term disability and parental leave options
Employee Assistance Program with free counseling and work-life resources
Legal services
Pet insurance and discount plans
Employee discount center