
Manager, Growth & Demand Generation
Bridge
full-time
Posted on:
Location Type: Remote
Location: United States
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Salary
💰 $90,000 - $105,000 per year
About the role
- Own BRIDGE’s end-to-end demand generation strategy across inbound and outbound channels
- Build and run multi-channel acquisition programs (LinkedIn, Google/YouTube, Meta, and emerging channels)
- Develop persona-based campaigns and offers that convert into meetings and opportunities
- Manage CRM and marketing database (15,000+ contacts): segmentation, lead scoring, lifecycle stages, routing, and nurture
- Lead demand-driving webinars, events, thought leadership, and conversion follow-up programs
- Partner with Sales to support robust annual pipeline generation through targeted growth initiatives
- Manage budgets, forecasting, and performance benchmarks to maximize ROI
- Create dashboards and reporting to track funnel performance: leads → SQLs → pipeline
- Champion experimentation and continuous optimization across channels and campaigns
- Present results, insights, and recommendations to senior leadership
Requirements
- 6+ years in demand gen, growth marketing, or performance marketing (B2B preferred)
- Proven success generating measurable pipeline through multi-channel programs
- Strong CRM + marketing automation experience (HubSpot/Salesforce/Marketo/etc.)
- Highly analytical, ROI-focused, and comfortable owning dashboards/attribution
- Strong communicator with ability to align Sales + Marketing around pipeline outcomes
- High-energy, hands-on, fast-moving operator with high standards
Benefits
- An opportunity to work with and directly impact our organization’s growth and revenue
- An opportunity to work with the latest technology
- Professional growth and development
- Competitive salary and compensation structure and benefits
- An enjoyable and evolving culture in a forward-thinking company
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
demand generationgrowth marketingperformance marketingmulti-channel acquisitionlead scoringCRM managementdashboard creationdata analysiscampaign optimizationpipeline generation
Soft Skills
analyticalROI-focusedcommunicationcollaborationleadershiphigh-energyhands-onfast-movingattention to detailstrategic thinking