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BRG

Junior CRM Analyst

BRG

CRM Analyst for a leading sports nutrition company, managing promotional calendars and multichannel campaigns. Collaborating with E-commerce teams to enhance customer journeys in Brazil.

Posted 7/4/2026full-timeSão Paulo • 🇧🇷 BrazilJuniorWebsite

About the role

Key responsibilities & impact
  • Organize the CRM promotional calendar in partnership with the E-commerce team and other related areas, ensuring alignment of activities and the development of more efficient customer journeys;
  • Execute multichannel campaigns (email, push, WhatsApp, among others), using the CRM platform for segmentation, personalization and communication automation;
  • Support the design, configuration and monitoring of journeys within the CRM tool, identifying opportunities to improve automated flows;
  • Perform database segmentation, list uploads, registrations, updates, maintenance and data cleansing in the CRM, ensuring the quality and organization of customer information;
  • Monitor and analyze performance metrics of CRM activities, such as conversion, retention, engagement and LTV (Lifetime Value), supporting report creation, insight generation and continuous improvements through A/B testing and performance analyses;
  • Support the identification of process improvements and automation opportunities.

Requirements

What you’ll need
  • Bachelor’s degree in Marketing, Advertising, Communication, Public Relations or related fields.
  • Experience with CRM tools.
  • Familiarity with communication and campaign delivery processes.
  • Proficiency in Microsoft Office, with emphasis on Excel and PowerPoint.
  • Ability to analyze performance indicators, monitor metrics and prepare results reports.
  • Experience with Insider and Salesforce platforms is a plus.

Benefits

Comp & perks
  • Meal allowance
  • Food allowance and/or basic food basket
  • Health and dental insurance
  • Pharmacy partnership/discount program
  • Group life insurance
  • Transportation voucher or mobility allowance
  • Profit-sharing (PLR)
  • Gympass
  • Discount on supplements

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools
Database SegmentationData CleansingA/B TestingPerformance AnalysisCustomer Journey Optimization
Soft Skills
CollaborationCommunication