BRG

Digital Marketing Coordinator

BRG

full-time

Posted on:

Location Type: Hybrid

Location: São Paulo • 🇧🇷 Brazil

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Job Level

Mid-LevelSenior

About the role

  • Customer database management: structure and segment the database for CRM initiatives (leads, prospects, and active/inactive customers).
  • Base acquisition: develop strategies to capture and nurture leads, integrating CRM with paid media, social, email, and automations.
  • Retention and loyalty: create and optimize loyalty programs, re-engagement campaigns, and automation flows that increase repeat purchases.
  • Customer lifecycle: design and manage automated journeys (onboarding, activation, churn prevention, win-back, etc.).
  • LTV and engagement: analyze purchase behavior and propose personalized actions that maximize lifetime value and average ticket size.
  • Performance and reporting: monitor KPIs (open rate, click-through rate, conversion, churn, CAC, LTV, CRM ROI) and report results regularly.
  • Data integration: work with BI and Media teams to ensure consistency and quality of data across platforms (CDP, CRM, e-commerce).
  • Coordinate the use and evolution of CRM, marketing automation and email marketing tools (e.g., RD Insider, Salesforce, HubSpot, Klaviyo, ActiveCampaign, etc.).
  • Leadership and collaboration: manage a team and collaborate with media, content and product teams to build integrated campaigns.

Requirements

  • Minimum of 4 years' experience in CRM, marketing automation and relationship marketing.
  • Bachelor's degree in Marketing, Advertising, or related fields.
  • Courses related to marketing platforms, process management and Growth.
  • Strong analytical ability, with proficiency in metrics such as CAC, LTV, churn and ROI.
Benefits
  • Meal allowance
  • Mobility allowance
  • Food allowance and/or grocery basket
  • Health and dental insurance
  • Pharmacy agreement/discount
  • Group life insurance
  • Annual bonus of up to 2 salaries
  • Gympass
  • Discount on supplements

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
CRM managementmarketing automationcustomer database managementdata integrationperformance monitoringKPI analysiscustomer lifecycle managementlead nurturingloyalty program optimizationemail marketing
Soft skills
analytical abilityleadershipcollaboration
Certifications
Bachelor's degree in MarketingBachelor's degree in Advertising