Demand Generation Manager
Brellium
full-time
Posted on:
Location Type: Hybrid
Location: New York City • New York • United States
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Salary
💰 $115,000 - $150,000 per year
About the role
- Pipeline Generation: You’ll own a pipeline number. You know how to build programs across paid, outbound, and events that drive consistent top-of-funnel demand, and you can connect your work directly to revenue.
- Outbound Campaigns: Test and iterate on outbound campaigns — from cold email to ABM to gifting — to learn what resonates across different specialties and ICPs
- Events: Own conference presence and experiment with owned event formats to drive awareness and pipeline
- Paid Ads: Own and optimize paid acquisition across LinkedIn Ads and Google Ads, from audience targeting to creative testing
- Channel Experimentation & Reporting: You don't wait for a playbook; you build one. You bring a scrappy, creative approach to every campaign and find high-leverage opportunities even with limited resources.
- Explore and test new channels, messaging angles, and personas freely. Nothing is off the table when it comes to thoughtfully finding new ways to drive top of funnel for Brellium
- Partner with the Content Marketing, BDRs, AEs, Partnerships, and others to experiment in new sectors and verticals as the business grows
- Report on campaign performance and pipeline impact, translating data into clear decisions about what to double down on and what to cut
- Cross-Functional Partnership: Great marketing doesn't happen in a silo. You're a strong collaborator who keeps sales and marketing aligned and communicates clearly across the team.
- Partner closely with BDRs and AEs to align on ICP, messaging, and lead handoff processes to ensure seamless experience for prospects
- Work directly with the Head of Marketing, Sales Leadership, and Rev Ops to prioritize channels and shape demand generations strategy
- Contribute to a team culture of transparency. Share what's working, what isn't, and why.
Requirements
- 3–5 years of demand gen marketing experience at a B2B SaaS company
- Proven track record of owning pipeline targets and tying marketing activity to revenue outcomes
- Ability to take a campaign from ideation to execution to readout — owning the full lifecycle and closing the loop on leads generated, SQOs, revenue influenced, and deals won
- Experience building and managing outbound programs (e.g. email, ABM, gifting) in a 1:few manner
- Comfortable in HubSpot (or similar CRM) — setting up campaigns, building workflows, and pulling performance reports
- Strong cross-functional collaborator — you know how to build relationships across sales, rev ops, and leadership to get things done and keep everyone aligned
- Strong analytical mindset — you track what matters and can tell the story behind the numbers
- Deep experience owning conference and event execution end-to-end — from pre-event planning and team briefing, to onsite execution, to post-event follow-up and pipeline reporting
- Startup-ready: scrappy, self-directed, and energized by building things from scratch
- Ability to travel as needed for events (*~15% of the time)*
Benefits
- 401(k) Retirement Savings Plan
- Equity Compensation
- Dinner Provided via DoorDash & stocked kitchen for NY employees
- Medical, Dental, and Vision coverage coverage of up to 100% premiums for you and your family
- HSA / FSA
- 11 paid holidays each year
- Unlimited PTO
- Training and professional development
- Hybrid Work Schedule (4 days onsite, 3 if located > 1 hour away)
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
demand generation marketingpipeline managementcampaign executionoutbound marketingevent managementanalytical skillsaudience targetingcreative testingreportingB2B SaaS
Soft Skills
cross-functional collaborationrelationship buildingcommunicationcreativityself-directiontransparencyproblem-solvingadaptabilityteamworkleadership