Demand Generation Manager

Brellium

Demand Generation Manager driving growth and brand recognition through creative campaigns at Brellium. Building marketing function from ground up with a focus on demand generation.

Posted 4/12/2026full-timeNew York City • New York • 🇺🇸 United StatesMid-LevelSenior💰 $115,000 - $150,000 per yearWebsite

About the role

Key responsibilities & impact

Pipeline Generation: You’ll own a pipeline number. You know how to build programs across paid, outbound, and events that drive consistent top-of-funnel demand, and you can connect your work directly to revenue.
Outbound Campaigns: Test and iterate on outbound campaigns — from cold email to ABM to gifting — to learn what resonates across different specialties and ICPs
Events: Own conference presence and experiment with owned event formats to drive awareness and pipeline
Paid Ads: Own and optimize paid acquisition across LinkedIn Ads and Google Ads, from audience targeting to creative testing
Channel Experimentation & Reporting: You don't wait for a playbook; you build one. You bring a scrappy, creative approach to every campaign and find high-leverage opportunities even with limited resources.
Explore and test new channels, messaging angles, and personas freely. Nothing is off the table when it comes to thoughtfully finding new ways to drive top of funnel for Brellium
Partner with the Content Marketing, BDRs, AEs, Partnerships, and others to experiment in new sectors and verticals as the business grows
Report on campaign performance and pipeline impact, translating data into clear decisions about what to double down on and what to cut
Cross-Functional Partnership: Great marketing doesn't happen in a silo. You're a strong collaborator who keeps sales and marketing aligned and communicates clearly across the team.
Partner closely with BDRs and AEs to align on ICP, messaging, and lead handoff processes to ensure seamless experience for prospects
Work directly with the Head of Marketing, Sales Leadership, and Rev Ops to prioritize channels and shape demand generations strategy
Contribute to a team culture of transparency. Share what's working, what isn't, and why.

Requirements

What you’ll need

3–5 years of demand gen marketing experience at a B2B SaaS company
Proven track record of owning pipeline targets and tying marketing activity to revenue outcomes
Ability to take a campaign from ideation to execution to readout — owning the full lifecycle and closing the loop on leads generated, SQOs, revenue influenced, and deals won
Experience building and managing outbound programs (e.g. email, ABM, gifting) in a 1:few manner
Comfortable in HubSpot (or similar CRM) — setting up campaigns, building workflows, and pulling performance reports
Strong cross-functional collaborator — you know how to build relationships across sales, rev ops, and leadership to get things done and keep everyone aligned
Strong analytical mindset — you track what matters and can tell the story behind the numbers
Deep experience owning conference and event execution end-to-end — from pre-event planning and team briefing, to onsite execution, to post-event follow-up and pipeline reporting
Startup-ready: scrappy, self-directed, and energized by building things from scratch
Ability to travel as needed for events (*~15% of the time)*

Benefits

Comp & perks

401(k) Retirement Savings Plan
Equity Compensation
Dinner Provided via DoorDash & stocked kitchen for NY employees
Medical, Dental, and Vision coverage coverage of up to 100% premiums for you and your family
HSA / FSA
11 paid holidays each year
Unlimited PTO
Training and professional development
Hybrid Work Schedule (4 days onsite, 3 if located > 1 hour away)

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

demand generation marketingpipeline managementcampaign executionoutbound marketingevent managementanalytical skillsaudience targetingcreative testingreportingB2B SaaS

Soft Skills

cross-functional collaborationrelationship buildingcommunicationcreativityself-directiontransparencyproblem-solvingadaptabilityteamworkleadership