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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in brand strategy, product marketing, and digital marketing channels, with a strong focus on building and scaling high-performing teams. Proven ability to align marketing initiatives with company growth goals and establish metrics for brand health and performance.
Highest-signal resume keywords
Brand Strategy DevelopmentProduct Marketing ExpertiseDigital Marketing ChannelsTeam Building and LeadershipStrategic Thinking
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Brand PositioningMessaging FrameworksKPI EstablishmentGo-To-Market StrategyProduct-Market Fit ValidationCommunity BuildingContent DevelopmentMarketing Performance MeasurementAgency ManagementEmployer Branding
Soft Skills
StorytellingCommunicationCross-Functional CollaborationExecution-Focused MindsetStrategic Advising
Industry Keywords
TechFintechHigh-Growth CompaniesFast-Scaling CompaniesMarketing Metrics
About the role
Key responsibilities & impact- Own and define Breeze’s brand strategy, positioning, and narrative across all channels
- Build brand and marketing foundations from the ground up, including messaging frameworks, processes, and metrics
- Lead product marketing efforts, including positioning, launches, and validating product-market fit
- Develop and scale social, content, and community channels to grow awareness, engagement, and trust
- Partner closely with Product, Sales, and Operations to align marketing with company strategy and growth goals
- Drive go-to-market strategy for new products, features, and market expansions
- Establish clear KPIs and reporting to measure brand health, pipeline impact, and marketing performance
- Act as a strategic advisor to the CEO on brand, market perception, and growth opportunities
- Build, hire, and scale a high-performing brand and marketing team over time
- Manage agencies, freelancers, and external partners to support execution as the company scales
- Support employer branding and thought leadership initiatives as the company grows (nice to have)
Requirements
What you’ll need- 10+ years of experience in brand, marketing, or product marketing roles, ideally in tech or fintech
- Proven experience building and scaling brands at high-growth or fast-scaling companies
- Deep experience with product marketing, positioning, and achieving product-market fit
- Strong understanding of social platforms, community-building, and modern digital marketing channels
- Experience being the most senior marketing leader at a company, or a direct report to a CMO at larger scale
- Experience building or scaling a marketing team in a startup or scale-up environment
- Strong strategic thinking paired with a hands-on, execution-focused mindset
- Excellent storytelling, communication, and cross-functional collaboration skills
Benefits
Comp & perks- Competitive salary + equity plan
- 21 days PTO
- Flexible benefits: annual medical allowance, productivity allowance, gym membership/personal well-being subsidy
- Annual team retreat trip
- Be part of a company backed by Sequoia Capital with a strong runway
