Manager, Sales Training

Breakthru Beverage Group

Sales Training Manager responsible for training and coaching Field Sales Managers and Sales Reps in California. Collaborating across sales and identifying training gaps to enhance team effectiveness.

Posted 7/9/2026full-timeRichmond • California • 🇺🇸 United StatesMid-LevelSenior💰 $96,000 - $130,200 per yearWebsite

About the role

Key responsibilities & impact

Implement targeted training programs to enhance the sales team's skills in alignment with strategic sales objectives.
Complete training for new hires and ongoing training for entire sales staff.
Strategize with Leadership on new Field Sales Manager and Sales Rep training methods to be implemented.
Schedule and attend Field Sales Manager ‘work withs’ to drive market success and ‘train the trainer’ on the Breakthru Way of Selling.
Support leadership with the career development and performance of Sales associates.
Provide coaching to Field Sales Managers & Sales Reps.
Partner with sales and marketing departments to understand goals and coach to achieve goals.
Perform analysis of training needs and effectiveness.
Collect and interpret data to determine effectiveness of training techniques.
Provide recommendations to leadership based on analysis.
Act as conduit between supplier trainers and Breakthru for training needs.
Advise and participate in interviews, succession planning, and career pathing.
Act as the primary contact for supplier interns and internal supplier candidates.
Assist with general sales meetings, this may be by speaking or assisting in the coordination of these events.

Requirements

What you’ll need

Bachelor’s degree in related field and/or equivalent training and work experience
Minimum of 5 years total sales experience, including 3 years of people management experience
Proficient PC skills using MS Office and other various computer programs including presentation software
Must be a results-oriented professional with strong verbal/written communication skills, using diplomacy and tact as well as superior customer service skills
Ability to multi-task, work independently and/or within a team, high attention to detail and ability to meet assigned deadlines
Analytic and reporting skills
Utilize sound judgement and problem-solving skills
Ability to work in a fast-paced, high-volume, team environment
Prior Wine & Spirits Distribution experience.

Benefits

Comp & perks

Medical (HMO & PPO)
Dental
Vision (PPO)
401(k) matching
Annual PTO Accrual and holidays
Rollover Flexible Spending Accounts (FSAs)
Free Life and AD&D Insurance
Employee Assistance Program

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Sales ExperienceTraining Needs AnalysisPerformance CoachingData InterpretationPresentation Software Proficiency

Soft Skills

Results-OrientedDiplomacy and TactCustomer Service SkillsMulti-TaskingProblem-Solving Skills