New Business Development Specialist

Breakthru Beverage Group

New Business Development Specialist driving sales growth and managing relationships in multi-unit accounts at Breakthru Beverage Group. Collaborating with trade development and field sales teams to achieve business goals.

Posted 7/8/2026full-timeHuntington Beach • California • 🇺🇸 United StatesMid-LevelSenior💰 $76,800 - $90,000 per yearWebsite

About the role

Key responsibilities & impact

Drive volume, share and profit growth in accounts and on annual, monthly, customer, and brand basis.
Manage relationships with buyers in charge of purchasing decisions for multi-unit accounts.
Work closely with Trade Development, field sales, retailers, and Division Managers to manage business and programs.
Maintains key accounts by effectively communicating marketing plans, developing and maintaining relationships with key influencers of purchasing in multi-unit accounts, presenting new products, executing on promotional events where appropriate, and conducting business reviews as prescribed by management.
Lead development of annual plans for key accounts that state agreed brand and consumer strategies and ensure the delivery of business goals.
Employ strategies that strengthen position to be the wholesaler of choice in the account’s planning processes.
Educates account staff on priority brands by administering instructional staff training seminars and business/category insights where appropriate.
Manage and evaluate all promotional spending by account priority with regards to performance and implement corrective business building actions.
Assist in the development of account specific presentations as well as goals for volume, profit, distribution, and merchandising promotion execution.
Proactively participate in strategy briefing sessions while continuously providing feedback on program executions, effectiveness and generating problem solving ideas where applicable.
Drive volume and profit growth of multi-unit accounts.
Obtain and communicate updated market competitive information.
Understands company pricing and product programming information on a monthly basis by reviewing and maintaining accurate and up to date records.
Understands competitive pricing and product programming by reviewing pricing schedules and surveying accounts.
Manages supplier surveys by planning routes, pre-surveying accounts, conducting survey with supplier, recapping the survey, executing follow-ups, and scheduling Sales Representatives if appropriate.
Establish and present merchandising objectives relative to brand priority for each account by understanding company priorities and defining POS needs to the supplier.
Produces POS including, but not limited to, signage and wine and cocktail lists by leveraging BBG Digital Capabilities.
Ensures maximum brand visibility within accounts by maintaining account standards as determined by management and using effective and current point of sale materials when appropriate.
Assists event-marketing manager by helping to organize, solicit, and execute events and brand promotions to maximize brand visibility.

Requirements

What you’ll need

Bachelor’s degree in related field and/or equivalent training and work experience
Minimum of 5 years’ experience in sales
Proficient PC skills using MS Office and other various computer programs including presentation software
Must be a results-oriented professional with verbal/written communication skills using diplomacy and discretion as well as customer service skills
Ability to multi-task, work independently and/or within a team, pay attention to detail and meet deadlines
Analytic and Reporting skills
Utilize sound judgement and problem-solving skills
Ability to work in fast-paced, high-volume, team environment

Benefits

Comp & perks

Medical (HMO & PPO), Dental, Vision (PPO)
401(k) matching.
Annual PTO Accrual and holidays
Rollover Flexible Spending Accounts (FSAs)
Free Life and AD&D Insurance
Employee Assistance Program

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

SalesMarket AnalysisPromotional PlanningPresentation DevelopmentMerchandising Execution

Soft Skills

Results-OrientedProblem-SolvingAttention to DetailTeam CollaborationDiplomacy