Field Sales Manager – Independent Retail

Breakthru Beverage Group

Field Sales Manager coaching a team of sales representatives to achieve sales goals at Breakthru Beverage. Managing sales objectives and maintaining strong customer relationships.

Posted 6/17/2026full-timeFresno • California • 🇺🇸 United StatesMid-LevelSenior💰 $76,800 - $104,100 per yearWebsite

About the role

Key responsibilities & impact

Manages and coaches a team of sales representatives
Conducts effective one-on-one sales meeting with sales representatives by communicating sales objectives and programs, identifying opportunities, reviewing performance against goals, and guiding team members on how to close gaps
Develops and reviews performance enhancement plans for each sales representative by maintaining training files, conducting evaluations, monitoring 90-day evaluations on new hires, performing coaching calls, filling out MBOs and following up on progress as needed
Addresses any skill deficiencies of sales representatives by developing customized coaching plans, tracking progress, and recording improvement against them
Pre-plans prior to the beginning of each sales period by holding a one-on-one meeting with each representative, strategizing on how best to achieve goals and objectives, and when applicable, helping representatives define target accounts
Participates in the associate interview and selection processes by working with human resources to source candidates, schedule interviews, conduct interviews, and manage the on-boarding process
Demonstrates strong customer orientation by maintaining relationships with key accounts, identifying account opportunities, performing customer business reviews, developing opening orders with new accounts, selling-in presents of stores, managing open territories and resolving customer complaints
Manages supplier surveys by planning routes, pre-surveying accounts, conducting survey with supplier, recapping the survey and scheduling sales representatives as needed
Coordinates supplier ride-withs by collaborating with Business Managers in the scheduling of sales representatives
Resolves customer issues by following appropriate administrative processes and company policies and escalating issues to management as appropriate.
Other duties, as assigned by the jobholder’s supervisor, may also be required.

Requirements

What you’ll need

Bachelor’s degree in related field and/or equivalent training and work experience
Minimum of 5 years of related experience in sales
Proficient PC skills using MS Office and other various computer programs including presentation software
Must be a results-oriented professional with verbal/written communication skills using diplomacy and discretion as well as customer service skills
Ability to multi-task, work independently and/or within a team, pay attention to detail and meet deadlines
Analytic and Reporting skills
Utilize sound judgement and problem-solving skills
Ability to work in fast-paced, high-volume, team environment
Have a valid driver’s license

Benefits

Comp & perks

Medical (HMO & PPO)
Dental
Vision (PPO)
401(k) matching
Annual PTO Accrual and holidays
Rollover Flexible Spending Accounts (FSAs)
Free Life and AD&D Insurance
Employee Assistance Program

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

sales managementperformance enhancementcoachingcustomer business reviewsanalytical skillsreporting skillsproblem-solving

Soft Skills

communication skillscustomer service skillsresults-orienteddiplomacydiscretionmulti-taskingattention to detailindependent workteam collaboration