Product Marketing Specialist

Bread Financial

Product Marketing Specialist collaborating with teams to create go-to-market strategies for product and feature launches at Bread Financial. Leading cross-functional efforts to enhance marketing and sales effectiveness.

Posted 5/20/2026full-timeColumbus • California, Illinois, Maine, Maryland, New Jersey, New York, Ohio, Pennsylvania, Texas, Utah, Vermont, Washington • 🇺🇸 United StatesMid-LevelSenior💰 $79,500 - $144,100 per yearWebsite

About the role

Key responsibilities & impact

partner with Product, Engineering, Solutions & B2B Marketing teams to create go-to-market strategies for new product and feature launches
own product-market positioning, documentation for merchant facing assets, product framework and messaging
lead cross-functional efforts to bring new features and products to market
develop product positioning, messaging, and value propositions in partnership with the B2B Marketing team and key stakeholders
conduct market research and gather qualitative feedback to understand retailer product and service evaluation
analyze competitive landscape for market segmentation and opportunity sizing
collaborate on multi-channel GTM strategies and campaign messaging for new Bread Pay features
create compelling content for internal and external audiences

Requirements

What you’ll need

High School Diploma or GED
5+ years product marketing experience in a B2B startup, fintech, or SaaS environment
experience in B2B messaging and positioning
track record of executing GTM plans to drive product or feature adoption
Bachelor’s Degree in Marketing, Business, Computer Science or related field of study (preferred)
Experience in the retail, e-commerce, or fintech space (preferred)
Demonstrated ability to build, launch and optimize multi-channel marketing strategies & campaigns
Proficiency in analyzing strategy & campaign performance, interpreting KPIs, and translating insights into product and marketing enhancements
Proven success coordinating and presenting cross-functionally with Product, Engineering, Sales and Marketing teams

Benefits

Comp & perks

medical, prescription drug, dental, vision, and other voluntary benefits
basic and optional life insurance
supplemental medical plans
short and long-term disability
six weeks of 100% paid parental leave
401(k) plan
11 paid holidays
Flexible Time Off (FTO) program
Paid Sick and Safe Time (“PSST”)

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

product marketingB2B messagingGTM plansmarket researchcompetitive analysismulti-channel marketing strategiescampaign performance analysisKPI interpretation

Soft Skills

collaborationcross-functional coordinationcommunicationstrategic thinking

Certifications

High School DiplomaGEDBachelor’s Degree in MarketingBachelor’s Degree in BusinessBachelor’s Degree in Computer Science