Senior Manager – Journey Optimization Platforms

Bread Financial

Senior Manager optimizing digital customer experiences at Bread Financial. Leading strategy for personalization and omni-channel solutions in financial services.

Posted 5/13/2026full-timeColumbus • New York, Ohio • 🇺🇸 United StatesSenior💰 $133,500 - $241,900 per yearWebsite

About the role

Key responsibilities & impact

Own the enterprise product strategy and capabilities for personalized customer facing experiences
Lead digital optimization and omni-channel orchestration platforms
Drive the strategic direction for Test & Learn program and digital placement strategies
Develop a team of internal associates and external vendors for optimization and personalization
Provide oversight on Web and Mobile Marketing banners via Adobe products
Establish platform standards, documentation, governance, and best practices

Requirements

What you’ll need

Bachelor's Degree in Computer Information Systems (CIS, IS, MIS, etc.) or related field of study or equivalent, relevant work experience
8+ years of experience with digital optimization and personalization programs
Deep expertise in Adobe Target and Adobe Journey Optimizer
5+ years of direct leadership experience
Strong understanding of digital data layers, tagging architectures, and cross-channel measurement

Benefits

Comp & perks

Medical insurance
Prescription drug insurance
Dental insurance
Vision insurance
Life insurance (basic and optional)
Supplemental medical plans
Short-term disability
Long-term disability
401(k) plan with immediate enrollment
11 paid holidays
Flexible Time Off (FTO) program
Paid Sick and Safe Time (PSST)
Company stock purchase plan
Annual incentive bonus

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

digital optimizationpersonalization programsAdobe TargetAdobe Journey Optimizerdigital data layerstagging architecturescross-channel measurement

Soft Skills

leadershipteam developmentstrategic directionoversight

Certifications

Bachelor's Degree in Computer Information Systems