Associate Director, Social Media

Braven

Associate Director managing social media strategy for nonprofit Braven, amplifying storytelling and community building. Focused on content creation and audience engagement across various platforms.

Posted 7/30/2026full-timeAtlanta • Illinois, New Jersey, New York • 🇺🇸 United StatesSenior💰 $79,200 - $87,100 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Expertise in developing and executing social media strategies across multiple platforms, with a strong focus on content creation, audience engagement, and performance analytics. Proven ability to foster relationships and collaborate with diverse teams to amplify brand presence and drive measurable impact.

Highest-signal resume keywords

Social Media Strategy DevelopmentContent Creation and ManagementAudience Engagement and GrowthPerformance Metrics TrackingCopywriting and Brand Voice Adaptation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Short-Form Video ProductionVisual Content CreationSocial Media ManagementAnalytics and ReportingPaid Social Advertising

Soft Skills

Initiative and Self-DirectionRelationship BuildingAdaptability in Fast-Paced Environments

Tools & Technologies

CapCutCanvaAdobe SuiteSprout SocialHootsuiteLater

Industry Keywords

Nonprofit SectorHigher EducationSocial Impact

About the role

Key responsibilities & impact

Develop and own Braven’s social media strategy across Instagram, LinkedIn, TikTok, X/Twitter, and emerging platforms, setting goals, KPIs, and a content calendar aligned to organizational priorities
Partner with regional teams to align local social efforts with national brand standards, providing guidelines, templates, and real-time feedback to ensure consistency across all Braven markets
Monitor platform trends, algorithm changes, and cultural moments to keep Braven’s presence timely, relevant, and audience-first
Manage and grow all Braven social accounts with a consistent brand voice that reflects the energy and ambition of our Fellow community
Produce high-quality, platform-native content, including short-form video, graphics, reels, carousels, and copy, that brings Fellow stories and program impact to life
Partner with central and regional teams to surface compelling narratives and translate them into engaging social content
Maintain a content library of evergreen assets, testimonials, and multimedia resources for cross-channel use.
Work with the Associate, Communications and Marketing to ensure we’re helping to amplify the incredible stories of our higher ed partners
Foster authentic engagement by actively responding to comments, DMs, and mentions and building relationships with followers and partners
Identify and cultivate relationships with student ambassadors, Fellows, and aligned influencers who can amplify Braven’s reach organically
Track and report on social media performance metrics (e.g., reach, engagement, follower growth, and conversion) and use data to iterate on strategy
Present regular insights and recommendations to leadership, translating analytics into clear opportunities for growth.
Other duties as assigned.

Requirements

What you’ll need

Bachelor’s degree or equivalent practical experience
5+ years of experience managing social media for an organization, brand, or cause, including hands-on content creation and channel strategy
Demonstrated ability to produce short-form video and visual content (experience with tools such as CapCut, Canva, Adobe suite, or equivalent)
Proven track record of growing social audiences and driving measurable engagement
**Preferred Qualifications **
Experience in the nonprofit, higher education, or social impact sector
Familiarity with social media management platforms (e.g., Sprout Social, Hootsuite, Later) and analytics tools
Experience with paid social advertising and boosting content strategy
Strong copywriting skills with the ability to adapt voice and tone across platforms and audiences
Comfort working in a fast-paced, startup-like environment with a lean team and high ownership
Ability to take initiative, self-direct projects from concept to completion, and embrace ambiguity, embodying Braven’s value of Embrace the Journey
Demonstrated commitment to building strong and welcoming cultures that help to develop others.
Exemplification of Braven’s core values.
Experience that has informed your belief in Braven’s mission and has prepared you to work with, or for, Braven’s student Fellow population.

Benefits

Comp & perks

Unlimited vacation time in addition to org-wide holidays and week-long shutdowns in July and the end of the calendar year (this is a minimum of 19 days per year)
Braven supports your path to parenthood and beyond with $25,000 in lifetime Carrot benefits for fertility, family-building, and hormonal health
Match of your 401K contribution up to 5% of your base annual salary, starting your first full month
Coverage of 85% of health insurance premium for employee and dependents
12 weeks of paid parental leave
A one-month paid sabbatical after 4 years on staff