Braven

Associate Director, Fellow Engagement and Communications

Braven

full-time

Posted on:

Location Type: Hybrid

Location: Atlanta • Illinois • New Jersey • United States

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Salary

💰 $79,200 - $99,000 per year

Job Level

Senior

About the role

  • Design and own Braven’s national post-Accelerator Fellow engagement strategy, setting direction and standards for how we engage Fellows through graduation using scalable, data-informed approaches.
  • Shift Braven’s Fellow communications from primarily informational to engagement-driven, ensuring messaging and content drive participation in high-impact behaviors tied to career outcomes.
  • Partner closely with Career Communities Directors to ensure communications drive Fellow participation in industry-specific and pathway-specific programming, including graduate school and service year pathways.
  • Own the Fellow engagement strategy for the MyBraven platform, driving adoption, usage, and sustained participation while contributing insights to platform optimization decisions.
  • Establish and monitor engagement metrics that are explicitly connected to Fellow outcomes (e.g., internship attainment, interview readiness, strong first opportunity), ensuring strategy drives results—not just activity.
  • Lead cross-functional alignment and decision-making across Program Operations, Product, Systems, and Marketing to ensure engagement efforts operate as a cohesive national system.
  • Determine the most effective channels and formats (e.g., platform content, social media, email, text) for engaging post-Accelerator Fellows based on data and Fellow behavior.
  • Build feedback loops and continuous improvement mechanisms to refine engagement strategies based on performance, Fellow input, and outcomes data.
  • Design and lead Braven’s social media engagement strategy for post-Accelerator Fellows, positioning social platforms as a key channel for education, skill-building, and motivation—not just brand awareness.
  • Partner with Communications & Marketing to align Fellow-facing social content with Braven’s broader brand strategy while clearly differentiating goals, audiences, and success metrics.
  • Define and evolve national vs. regional social media strategies to ensure consistency, relevance, and scalability across markets.
  • Research, test, and implement best practices from high-engagement, student-centered and early-career social accounts to increase reach, participation, and impact.
  • Use social media as an extension of Braven’s career education model—reinforcing key mindsets, skills, deadlines, and opportunities that support Fellows’ progress toward internships and strong first opportunities.
  • Establish clear metrics for social engagement that connect to downstream behaviors and outcomes, and iterate strategy accordingly.
  • Lead significant cross-functional initiatives and change management efforts, influencing stakeholders without direct authority to drive adoption of new engagement strategies and systems.
  • Serve as a thought partner and advisor to senior leaders on post-Accelerator Fellow engagement, participation trends, and risks to outcomes.
  • Lead and laterally manage regional staff, contractors, and student ambassadors, contributing to Fellow engagement and social content execution.
  • Prepare to take on direct people management responsibilities (e.g., interns or future FTEs) as the function scales.
  • Represent Braven internally and externally as a leader in postsecondary student engagement and career-focused community building.

Requirements

  • 5-7 years of progressive experience in engagement strategy, communications, or related fields, including leading complex, cross-functional workstreams.
  • Demonstrated experience developing digital engagement strategies that drive measurable behavior change, not just message delivery.
  • Strong systems-thinking skills, with the ability to design, execute, and iterate on engagement models that operate at a national scale.
  • Experience using data and insights to connect engagement efforts to outcomes and inform strategic decision-making.
  • Experience designing engagement strategies for postsecondary students, alumni, or early-career professionals, particularly in workforce development or higher education contexts.
  • Deep understanding of social media and digital engagement trends among Gen Z and emerging Gen Alpha audiences.
  • Experience leveraging platforms such as Salesforce, CRM tools, or digital community platforms to drive participation and learning.
  • Demonstrated ability to influence senior stakeholders and drive alignment across national and regional teams.
  • Strong analytical orientation with comfort defining success metrics, interpreting data, and making strategic tradeoffs.
  • Proven ability to thrive in ambiguity, lead through change, and translate complexity into clear direction.
  • Experience that has informed your belief in Braven’s mission and prepared you to work closely with Braven’s Fellow population.
Benefits
  • Unlimited vacation time in addition to org-wide holidays and week-long shutdowns in July and the end of the calendar year (this is a minimum of 19 days per year)
  • Braven supports your path to parenthood and beyond with $25,000 in lifetime Carrot benefits for fertility, family-building, and hormonal health
  • Match of your 401K contribution up to 5% of your base annual salary, starting your first full month
  • Coverage of 85% of health insurance premium for employee and dependents
  • A one-month paid sabbatical after 4 years on staff
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
engagement strategydigital engagement strategiesdata analysissocial media strategybehavior changesystems thinkingmetrics developmentcross-functional leadershipchange managementcommunity building
Soft Skills
influencing stakeholdersstrategic decision-makinganalytical orientationadaptabilitycommunicationcollaborationleadershipproblem-solvingfeedback integrationthought partnership