Mid-Level Trade Marketing Analyst

Brasil TecPar

Analista de Trade Marketing responsável pela implementação de estratégias de marketing em canais de venda. Atuando na coordenação de fornecedores e análise de performance para o aumento de market share.

Posted 5/23/2026full-timeSão Paulo • 🇧🇷 BrazilMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Channel Strategy: Develop and implement the Trade Marketing plan for the different sales channels (Company-Owned Stores, Field Sales, B2B and Partnerships).
POS Management: Plan and coordinate the merchandising kit, storefront and window signage and displays, ensuring standardization and brand consistency for Brasil TecPar.
Incentive Campaigns: Develop incentive mechanics for the sales force and partner channels, focusing on increasing market share.
Performance Analysis: Monitor KPIs such as sell-out, ROI of trade activities, material deployment/activation and in-store traffic.
Launches and Events: Coordinate opening activities for new units and local brand activation events.
Supplier Management: Select and manage trade agencies, print vendors and promotional/POS suppliers, ensuring quality and cost optimization.
Commercial Interface: Act as a strategic partner to commercial managers to identify regional growth opportunities.

Requirements

What you’ll need

Experience: Solid experience in Trade Marketing, preferably in the Telecom, Retail or Fast-Moving Consumer Goods (FMCG) sectors.
Business Acumen: Ability to analyze market and sales data to propose solutions that deliver immediate results.
Project Management: Ability to manage multiple projects simultaneously and oversee national/regional implementation schedules.
Education: Bachelor’s degree in Marketing, Advertising, Business Administration or related fields. Postgraduate degree/MBA is a plus.
Availability to Travel: Required for technical visits and to support initiatives across different Brasil TecPar units.

Benefits

Comp & perks

Life insurance
Meal allowance
Transportation allowance
Unimed health plan
Dental plan

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Trade MarketingPerformance AnalysisKPI MonitoringProject ManagementMarket AnalysisSales Data AnalysisIncentive Campaign DevelopmentMerchandising CoordinationSupplier ManagementBrand Activation

Soft Skills

Business AcumenStrategic PartnershipMulti-project ManagementAnalytical SkillsCommunication Skills

Certifications

Bachelor’s degree in MarketingBachelor’s degree in AdvertisingBachelor’s degree in Business AdministrationPostgraduate degreeMBA