Marketing

• Conduct advanced statistical analyses using techniques such as regressions (linear and nonlinear), time series, multivariate analyses, predictive modeling and clustering methods.
• Work with analytical geomarketing, developing territorial studies based on geospatial, demographic and socioeconomic data to guide expansion and segmentation decisions.
• Develop and validate quantitative models for demand projection, potential assessment, scenario simulation and measurement of elasticities and risks.
• Map and monitor competitors through structured statistical analyses, using quantitative competitiveness metrics and comparative modeling.
• Create executive reports with high technical accuracy, translating complex analyses into strategic insights supported by evidence and robust statistical methodologies.
• Structure, clean and validate databases using data preparation, processing and statistical consistency techniques.
• Perform impact studies, correlation analyses, statistical segmentations and clustering to support marketing, commercial and expansion decisions.
• Collaborate with internal teams (Planning, Commercial, Product, Engineering, Expansion and BI), providing quantitative technical support and statistical foundations for strategic projects.
• Identify opportunities for continuous improvement based on metrics and models, contributing to increased efficiency, analytical accuracy and commercial competitiveness.

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