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Media Analyst
Brasil MonksMedia Analyst managing digital campaigns to optimize client business objectives through data analysis and strategic execution. Collaborating with teams to enhance performance and deliver results in a dynamic environment.
About the role
Key responsibilities & impact- Manage the full campaign lifecycle across major media platforms (Google, Meta, TikTok, etc.), from setup and structuring to daily optimization.
- Implement market best practices in targeting, bidding strategies, creative formats, and conversion settings.
- Ensure precise execution of tactical plans by managing pacing to ensure budget delivery and maximize results.
- Propose and run A/B tests and experiments based on clear hypotheses, continuously seeking performance improvements.
- Monitor and analyze campaign KPIs daily, translating raw data into actionable insights for optimization.
- Develop and maintain clear, objective performance reports, communicating results and learnings to the internal team and, when necessary, to clients.
- Provide first-line technical support for client inquiries, troubleshooting basic platform issues and ensuring data accuracy.
- Keep team leadership informed about campaign progress, result projections, and optimization actions taken.
- Actively collaborate with other team members to ensure the delivery of cohesive, high-quality work.
- Serve as a point of support and reference for more junior analysts (associates), sharing knowledge and best practices.
- Proactively seek knowledge and learning opportunities from other teams, participating in training and feedback sessions to accelerate professional development.
- Participate in recruiting processes for internship positions, helping to identify and bring new talent into the team.
Requirements
What you’ll need- Technical proficiency: Ability to accurately operate major digital media platforms (Google, Meta, etc.), applying configuration best practices.
- Analytical reasoning: Ability to analyze campaign data to identify basic trends, extract learnings, and base optimizations on evidence.
- Curiosity and proactivity: A genuine desire to learn, independently seek knowledge, and propose tests and improvements based on observations.
- Organization and time management: Ability to manage multiple tasks, meet deadlines, and maintain control over campaign pacing.
- Collaborative communication: Ability to communicate clearly and concisely with the internal team, sharing status, learnings, and requesting help when needed.
- Plus: Experience with e-commerce or fintechs.
Benefits
Comp & perks- Flexible meal and food allowance card;
- Health insurance;
- Dental plan;
- Flexible working hours and location;
- Home office allowance included on payroll (regardless of hybrid or fully remote work model);
- Monthly childcare allowance for employees with children up to 5 years and 11 months old;
- Access to multiple gym platforms;
- Paid birthday day off;
- Parental leave: 180 days for the birthing parent and 30 days for the non-birthing parent;
- Atypical parenthood support for caregivers with children who have disabilities or neurodiversity;
- Physical and mental health and well-being platforms;
- Free consultations for social and psychological assistance, legal advice, and financial consulting;
- Reduced electricity costs through renewable energy sources;
- Free SESC membership card (Social Service of Commerce) providing access to culture, education, health, sport, leisure, and assistance;
- Partnerships with educational institutions;
- Our Talent Development team is ready to support your learning and growth so you can continue to develop within the company;
- Community groups to connect, share experiences, and be part of this amazing culture.
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Campaign Lifecycle ManagementTargeting and Bidding StrategiesPerformance ReportingKPI MonitoringData Translation into Insights
Soft Skills
Analytical ReasoningCuriosity and ProactivityOrganization and Time Management