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CRM Analyst
Brasil MonksCRM Analyst at Monks managing e-commerce strategies through CRM platforms. Collaborating with clients for effective communication tactics and KPI analysis.
About the role
Key responsibilities & impact- Act as a CRM Analyst on an Insider project for a major e-commerce market player;
- Develop and implement the client's CRM communication strategy;
- Operate the Insider CRM platform using Email, Push, SMS and WhatsApp channels;
- Create and adjust responsive HTML email templates;
- Create and maintain segments and mailing lists for sends based on data available in the CRM platform;
- Create and schedule one-off Email, Push, SMS and WhatsApp sends;
- Create and maintain automated communication workflows/journeys/flows;
- Measure campaign results and analyze KPIs;
- Provide strategic support to the client to identify areas that can be adjusted and improved.
Requirements
What you’ll need- Experience operating CRM platforms, preferably Insider;
- Experience with HTML for emails;
- Knowledge of Google Analytics;
- Familiarity with Google tools (Sheets, Slides and Docs);
- Experience analyzing CRM campaign results: able to analyze operational KPIs such as delivery, open and click rates, as well as financial results such as conversion rate and goal attainment;
- Experience with Inbound campaigns and communication journeys (automated Email, SMS, Push, WhatsApp flows);
- Experience with the Insider platform;
- Knowledge of a programming language;
- Fluent or advanced English (able to read, write, speak and listen);
- Certifications in CRM platforms.
Benefits
Comp & perks- Flexible Meal and Food Allowance card
- Health insurance
- Dental plan
- Flexible working hours and location
- Home office allowance paid via payroll (regardless of whether the work model is hybrid or 100% remote)
- Monthly childcare allowance for people with children up to 5 years and 11 months old
- Access to multiple gym platforms
- Birthday day off with no salary deduction
- Parental leave of 180 days for the gestational parent and 30 days for the non-gestational parent
- Atypical Parental Support for caregivers of children with disabilities or neurodiversity
- Physical and emotional health and wellness platforms
- Free counseling for Social Assistance and Psychological support, Legal Guidance and Financial Consulting
- Reduced electricity costs through renewable energy sources
- Free SESC (Social Service of Commerce) membership providing access to culture, education, health, sport, leisure and assistance
- Partnerships with educational institutions
- Our Talent Development team is ready to help you pursue knowledge and development so you can continue growing here
- Community groups to connect, share experiences and be part of this amazing culture.
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
CRM platformsHTMLGoogle Analyticsdata analysiscampaign measurementautomated communication workflowsinbound campaignsprogramming language
Soft Skills
strategic supportcommunication
Certifications
CRM platform certifications